Specialist, Creative Services (Writer)

Nationwide Mutual Insurance Company; Columbus (OH); Hybrid; USD 80,000 - 149,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Life Insurance

Disability Coverage

PTO 18 days/year

9 paid holidays

401(k) with match

Pension Plan

Casual attire

Job summary

Nationwide is seeking a seasoned Specialist, Creative Services to craft clear, brand-aligned content that supports marketing and business goals. The role requires translating complex topics into audience-focused messaging and leading projects from discovery through final delivery.

Based in Columbus, OH, this hybrid position collaborates with creative teams and marketing partners, balancing multiple high‑volume projects with tight deadlines while embracing AI tools to enhance content development.

Qualifications

• Undergraduate degree in art, visual design, communications, journalism, advertising or related creative services field.
• Typically 5+ years demonstrated experience in copywriting, visual design, video production, motion graphics or photography developing work from concept through completion.
• Experience adapting messaging for different audiences, channels, and tactics while maintaining a consistent brand voice.
• Comfort working with AI and other emerging tools and technologies.
• Strong organizational skills and the ability to manage multiple projects in a fast-paced, deadline-driven environment.

Responsibilities

• Specializes in a core creative subject area, from copywriting or design to photography, video production or motion graphics.
• Delivers best-in-class creative work that reflects a solid command of their field and accurately expresses the Nationwide brand.
• Work is primarily external-facing sales collateral, campaigns, content development and advertising.
• Works on the development and implementation of creative initiatives.
• Advocates for a user-focused approach to the work and collaborates with business partners during proposal presentations.

Skills

Copywriting

Editorial Judgement

Storytelling

Time management

Cross-functional collaboration

Education

Undergraduate degree in art/visual design/communications/journalism/advertising

Job description

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. Nationwide is looking for a writer who can create clear, compelling, brand-right content that supports our marketing and business goals. The ideal candidate can translate complex financial topics into relevant messaging for different audiences, tactics, channels, and mediums. This is a hands‑on creative role for someone who can take a brief from discovery through final delivery. It calls for strong writing skills, sound editorial judgment, dependable follow‑through, and the ability to collaborate effectively with creative team members and marketing partners. If you're a curious storyteller who enjoys simplifying complex information and creating content that connects with audiences, we'd like to hear from you.

What You’ll Do

• Write clear, compelling, brand-aligned content that supports Nationwide’s marketing and business objectives.
• Translate complex financial topics into audience-focused messaging across a variety of channels, tactics, and mediums.
• Lead writing projects from initial discovery and briefing through final delivery.
• Partner with creative team members and marketing stakeholders to develop effective content solutions.
• Apply sound editorial judgment to ensure content is accurate, engaging, and aligned with brand standards.
• Manage multiple projects simultaneously in a fast‑paced, high‑volume environment while meeting tight deadlines.
• Utilize AI and evolving technologies as part of the content development process.

What We’re Looking For

• Strong writing skills with the ability to create clear, compelling content that supports business goals.
• Ability to quickly learn and understand specialized subject matter.
• Experience adapting messaging for different audiences, channels, and tactics while maintaining a consistent brand voice.
• Skill in simplifying complex financial concepts and presenting them in a clear, easy‑to‑understand manner with a strong message hierarchy.
• Comfort working with AI and other emerging tools and technologies.
• Strong organizational skills and the ability to manage multiple projects in a fast‑paced, deadline‑driven environment.
• Dependable follow‑through, sound editorial judgment, and a collaborative approach to working with cross‑functional partners.

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current remote associates may also be considered.

Job Description Summary

Do you have the ability to generate fresh, inspiring ideas and translate them into impactful work? Are you comfortable with an iterative process – create, test, learn? If you can bring a contagious energy and work to drive value through the creative process, we want to know more about you! As a Specialist, you’ll provide creative work in support of business goals. You’ll be a member of the Creative Services team and deliver a high level of work within your creative field. We’ll count on you to be a conceptual problem solver who is able to view the creative process holistically and is adept at bringing ideas to life.

Job Description Key Responsibilities

Specializes in a core creative subject area, from copywriting or design to photography, video production or motion graphics. Delivers best‑in‑class creative work that reflects a solid command of their field and accurately expresses the Nationwide brand. Heavily involved in conceptual development and translating ideas into creative work, which includes print, digital, information design, social media, motion design, photography and video. Work is primarily external‑facing sales collateral, campaigns, content development and advertising. Works on the development and implementation of creative initiatives. Incorporates critical thinking, agile problem solving and idea generation. Advocates for a user‑focused approach to the work. Interacts with business partners during creative proposal presentations. Contributes to a creative culture where an open exchange of ideas is valued. Stays current on creative industry tools, technology, brand vision, creative approach and popular culture. Sees the big picture, explores possibilities and encourages new ideas. Translates a foundational knowledge of a business unit’s vision and strategic priorities into creative work that speaks to and connects with the target audience. Understands thoroughly the creative processes and is responsible for executing work efficiently. Adheres to timelines and actively communicates with peers and leaders to ensure projects remain on schedule. May perform other responsibilities as assigned.

Reporting Relationships

• Reports to Manager or Director.
• This is an individual contributor role.

Typical Skills and Experiences

• Education: Undergraduate degree in art, visual design, communications, journalism, advertising or related creative services field preferred.
• Experience: Typically 5 or more years demonstrated experience in copywriting, visual design, video production, motion graphics or photography developing work from concept through completion.
• Other criteria, including leadership skills, competencies and experiences may take precedence.

Knowledge, Abilities and Skills

Specializes in one creative field (copywriting, visual design, photography, video production or motion graphics) with the required technical skills. Proven ability to problem solve at any stage throughout the creative process and efficiently adapt to changes. Skilled at time management and attention to detail. Understands integrated marketing principles, including digital, storytelling and content creation. Possesses empathy, emotional intelligence, collaboration skills and is able to work in team environment. Strong visual, verbal and written communication skills; experience delivering creative ideas.

Staffing exceptions

Staffing exceptions to the above must be approved by the hiring manager’s leader and Human Resources Business Partner.

Values

Regularly and consistently demonstrates Nationwide Values.

Job Conditions

• Overtime Eligibility: Not Eligible (Exempt)
• Working Conditions: Normal office environment. Extended/nonstandard hours may be necessary.

Benefits

• medical/dental/vision
• life insurance
• short and long term disability coverage
• paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
• nine paid holidays
• 8 hours of Lifetime paid time off
• 8 hours of Unity Day paid time off
• 401(k) with company match
• company-paid pension plan
• business casual attire
• and more

NOTE TO EMPLOYMENT AGENCIES

Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment.

If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range.

Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full-time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full-time schedule.

The national salary range for Specialist, Creative Services : $79,500.00-$148,500.00

The expected starting salary range for Specialist, Creative Services : $79,500.00 - $119,500.00

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.