Hybrid Communications & Digital Content Lead

Vcu Rrtc; Richmond (VA); Hybrid; USD 56,000 - 72,000; Full time

Benefits offered by this job

Health benefits

Paid leave

Tuition benefits

Retirement options

Career development

Job summary

VCU is seeking a Communications Generalist 1-3 to support the Division of Community Engagement, Mary and Frances Youth Center, and VCU Health Hub at 25th. The role focuses on multimedia content, website management, and alignment with VCU branding to raise awareness of community engagement initiatives.

Working with the Provost’s Office communications team, you will develop integrated campaigns, newsletters, and reports, while editing and publishing content for internal and external audiences.

Qualifications

• Bachelor’s degree in Journalism, English, or Communications or 2+ years of marketing/social media campaign experience.
• Exceptional interpersonal, verbal, and written communication skills.
• Knowledge of VCU policies and procedures related to communication.
• Previous experience working with activities related to community engagement and community-based activities.
• Previous experience supervising students working on community engagement activities.
• Experience working with university and community stakeholders to develop communication content.
• Ability to cultivate a positive and productive workplace through communication, vision, teamwork, and commitment.
• Self-motivated, strategic, creative, entrepreneurial, and energetic.
• Flexibility and willingness to perform a wide range of tasks as necessary.
• Problem-solving skills using sound judgment and professional discretion.
• Strong work ethic and time management skills.
• Ability to foster respect, professionalism, and civility with diverse faculty, staff, and students.

Responsibilities

• Produce photography, videography, motion graphics, animation, and multimedia storytelling content to promote Division programs, educational initiatives, community engagement activities, and strategic communications.
• Manage and maintain Division websites by developing accessible content, designing webpages, creating digital assets, implementing updates, and ensuring alignment with university branding, accessibility standards, and user experience best practices.
• Produce compelling visual storytelling through photography, videography, graphic design, and multimedia content that reflects the Division's commitment to community engagement,and organizational impact.
• Lead the design and production of print and digital communication materials, including annual reports, brochures, presentations, newsletters, infographics, web graphics, signage, marketing collateral, and promotional assets supporting Division programs, initiatives, and events.
• Create, manage, and optimize newsletters, annual and executive reports, email marketing campaigns, and branded communication materials for internal and external audiences.
• Create, manage, and optimize email marketing campaigns, newsletters, audience segmentation, branded communication templates, and digital communications to support Division initiatives and stakeholder engagement.
• Write, edit, and publish website content, newsletters, feature stories, blog posts, marketing copy, annual reports, and promotional materials highlighting Division programs, partnerships, organizational impact, and community engagement initiatives in alignment with VCU brand standards and in partnership with the Provost’s Office communications team.
• Develop communication plans, messaging strategies, and integrated marketing campaigns aligned with Division priorities, the VCU Quest 2028 Strategic Plan, university initiatives, and community engagement goals

Skills

Communication skills

Community engagement

Stakeholder engagement

Supervision

Teamwork

Adaptability

Problem-solving

Time management

Professionalism

Strategic thinking

Education

Bachelor’s degree in Journalism/English/Communications

Job description

VCU is seeking a Communications Generalist 1-3 to support the Division of Community Engagement, Mary and Frances Youth Center, and VCU Health Hub at 25th. The role focuses on multimedia content, website management, and alignment with VCU branding to raise awareness of community engagement initiatives.

Working with the Provost’s Office communications team, you will develop integrated campaigns, newsletters, and reports, while editing and publishing content for internal and external audiences.