Communications & Digital Content Coordinator

RiseMe; Richmond (VA); Hybrid; USD 56,000 - 72,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Virginia Commonwealth University (VCU) invites applications for a Communications Generalist 1-3 within the Office of the Provost, Division of Community Engagement. The role focuses on telling the story of Mary and Frances Youth Center, the VCU Health Hub at 25th, and broader community engagement initiatives.

The Coordinator will produce multimedia content, manage websites, coordinate newsletters and campaigns, and ensure brand alignment with VCU standards while serving internal and external

Qualifications

• Bachelor’s degree or 2+ years in marketing/communications.
• Strong writing, editing, and proofreading skills.
• Experience creating content about community engagement.
• Experience supervising students in community activities.
• Ability to collaborate with diverse stakeholders.

Responsibilities

• Produce photography, videography, motion graphics, and multimedia storytelling.
• Manage Division websites with accessible content and branding.
• Create visual content reflecting the Division's impact.
• Design and produce print and digital communications materials.
• Develop newsletters, reports, emails, and campaigns.
• Create and optimize email campaigns and segmentation.
• Write, edit, and publish website content and stories.
• Develop messaging and integrated marketing plans aligned with strategic goals.

Skills

Photography

Videography

Motion graphics

Graphic design

Multimedia storytelling

Content management

Email marketing

Brand alignment

Education

Bachelor's degree in Journalism/English/Communications

Tools

Google Suite

Smartsheet

Adobe Creative Cloud

Job description

Unit: Office of the Provost

Department: Division of Community Engagement

Position Summary & Role Overview:

The Communications and Digital Content Coordinator will play a critical role in building awareness for the VCU Division of Community Engagement, Mary and Frances Youth Center, and VCU Health Hub at 25th, while highlighting VCU’s community engagement activities in support of our Carnegie community engaged classification. The successful candidate will work closely with the VCU Division of Community Engagement staff on a wide range of projects, programs, and initiatives, bringing awareness of community engagement initiatives to VCU and the Greater Richmond community. This role requires creativity, boldness, purpose, receptiveness, and inquisitiveness. The Coordinator will ensure that VCU’s community engagement successes, activities, celebrations, and themes are communicated effectively to both internal and external stakeholders, aligning with VCU's brand and goals.

Typical Responsibilities:

• Produce photography, videography, motion graphics, animation, and multimedia storytelling content to promote Division programs, educational initiatives, community engagement activities, and strategic communications

• Manage and maintain Division websites by developing accessible content, designing webpages, creating digital assets, implementing updates, and ensuring alignment with university branding, accessibility standards, and user experience best practices

• Produce compelling visual storytelling through photography, videography, graphic design, and multimedia content that reflects the Division's commitment to community engagement,and organizational impact

• Lead the design and production of print and digital communication materials, including annual reports, brochures, presentations, newsletters, infographics, web graphics, signage, marketing collateral, and promotional assets supporting Division programs, initiatives, and events

• Create, manage, and optimize newsletters, annual and executive reports, email marketing campaigns, and branded communication materials for internal and external audiences

• Create, manage, and optimize email marketing campaigns, newsletters, audience segmentation, branded communication templates, and digital communications to support Division initiatives and stakeholder engagement

• Write, edit, and publish website content, newsletters, feature stories, blog posts, marketing copy, annual reports, and promotional materials highlighting Division programs, partnerships, organizational impact, and community engagement initiatives in alignment with VCU brand standards and in partnership with the Provost’s Office communications team.

• Develop communication plans, messaging strategies, and integrated marketing campaigns aligned with Division priorities, the VCU Quest 2028 Strategic Plan, university initiatives, and community engagement goals

Minimum Qualifications:

• Bachelor’s degree in Journalism, English, Communications, or 2+ years of professional experience managing successful marketing and/or social media campaigns

• Exceptional interpersonal, verbal, and written communication skills, including writing, editing, and proofreading

• Knowledge of VCU policies and procedures related to communication

• Previous experience working with activities related to community engagement and community-based activities

• Previous experience supervising students working on community engagement activities

• Experience working with university and community stakeholders to develop communication content

• Ability to cultivate a positive and productive workplace through communication, vision, teamwork, and commitment

• Self-motivated, strategic, creative, entrepreneurial, and energetic

• Flexibility and willingness to perform a wide range of tasks as necessary

• Problem-solving skills using sound judgment and professional discretion

• Strong work ethic and time management skills

• Demonstrated ability to work in and foster an environment of respect, professionalism and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a staff member at VCU

Preferred Qualifications:

• Experience with various communications channels such as web-based, broadcast, print media, and social media platforms

• Experience working in Google Suite and Smartsheet applications

• Experience working in Adobe Creative Cloud applications

• Familiarity with VCU systems such as Banner, Navigate, RealTime, etc.

• Knowledge of the VCU’s strategic plan, mission, vision, values, and administrative practices.

Communications and marketing professionals will collaborate closely with VCU Enterprise Marketing and Communications to align content, storytelling, and brand positioning with institutional priorities and standards

The Office of the Provost is committed to the growth and professional development within the Division of Community Engagement and will provide opportunities to foster a culture of learning and career development.

Salary Range:$56,400 - $71,800

Benefits: All full-time university staff are eligible for VCU’s robust benefits package that includes comprehensive health benefits, paid annual and holiday leave, generous tuition benefits, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more.

FLSA Exemption Status: Exempt

Hours per Week: 40

Restricted Position:No

ORP Eligible:No

Flexible Work Arrangement:Hybrid

University Job Title:13231-13233 - Communications Generalist 1-3

Contact information: Mitsuko Cedras, Administrative Assistant | [e-mail]

Priority Consideration:All application packets submitted by Wednesday, September 30th will be reviewed in alignment with VCU guidelines. Applications received after this date may be considered should the priority pool provide insufficient.