Impactful Communications & Digital Content Lead (Hybrid)

Virginia Commonwealth University; Virginia (MN); Hybrid; USD 56,000 - 72,000; Full time

Benefits offered by this job

Comprehensive health benefits

Pension/retirement options

Tuition benefits

Paid leave and holidays

Career development opportunities

Hybrid work arrangements

Job summary

Virginia Commonwealth University is seeking a Communications Generalist to lead multi-channel storytelling for the Division of Community Engagement and related programs. The role focuses on content creation, digital and print materials, and strategic communications to diverse internal and external audiences.

The ideal candidate will have a journalism or communications background, strong collaboration skills, and experience supporting university branding and engagement initiatives.

Qualifications

• Exceptional interpersonal, verbal, and written communication skills, including writing, editing, and proofreading.
• Knowledge of VCU policies and procedures related to communication.
• Experience supervising students on community engagement activities.
• Experience working with university and community stakeholders to develop communication content.
• Ability to cultivate a positive and productive workplace through communication, vision, teamwork, and commitment.
• Self-motivated, strategic, creative, entrepreneurial, and energetic.
• Flexibility and willingness to perform a wide range of tasks.
• Problem-solving skills using sound judgment and professional discretion.
• Strong work ethic and time management skills.
• Demonstrated ability to foster respect, professionalism and civility with diverse stakeholders.

Responsibilities

• Produce photography, videography, motion graphics, animation, and multimedia storytelling content to promote Division programs and community engagement.
• Manage and maintain Division websites, develop accessible content, design webpages, and ensure branding alignment.
• Produce visual storytelling reflecting the Division's commitment and impact.
• Lead design and production of print and digital materials, including reports, brochures, newsletters, infographics, and signage.
• Create, manage, and optimize newsletters, reports, email campaigns, and branded communications.
• Develop communication plans and integrated marketing campaigns aligned with strategic priorities.
• Write, edit, and publish website content, feature stories, blog posts, and marketing copy.
• Collaborate with Provost’s Office communications team to align content with brand standards.

Job description

Virginia Commonwealth University is seeking a Communications Generalist to lead multi-channel storytelling for the Division of Community Engagement and related programs. The role focuses on content creation, digital and print materials, and strategic communications to diverse internal and external audiences.

The ideal candidate will have a journalism or communications background, strong collaboration skills, and experience supporting university branding and engagement initiatives.