Hybrid Commercialization & Growth Manager

Stanley Black & Decker, Inc.; Towson (MD); Hybrid; USD 78,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, life, vision

401(k) plan

Employee Stock Purchase Plan

Paid time off

Tuition reimbursement

Tool discounts

Job summary

Stanley Brand, a division of Stanley Black & Decker, Inc., is hiring a Commercialization Manager for Towson, MD. This hybrid role partners with channel and sales teams to drive regional category growth, develop GTM plans, and translate brand strategies into channel initiatives.

You will build compelling sell-in messaging, collaborate with distributors and retail accounts, and support demand generation while leading cross-functional projects to expand market presence.

Qualifications

• Bachelor’s degree in marketing or business administration is required; MBA preferred.
• 3+ years in category management, product commercialization, channel marketing or related fields.
• Experience across Retail, Commercial, and Distribution channels; hardware/home-improvement exposure preferred.
• Strong commercial acumen and data-driven decision-making leveraging market insights.

Responsibilities

• Partner with channel and sales teams to develop regional GTM strategies and prioritize key product categories.
• Execute trade and commercial partnership plans to accelerate category growth in targeted channels.
• Collaborate with channel teams to support demand generation and in-market execution.
• Translate brand and category priorities into actionable channel plans and sell-in materials.
• Develop joint business plans and marketing programs with channel partners and distributors.
• Support integration of brand and product strategies within partner organizations; lead cross-functional initiatives.

Skills

Category management

GTM strategies

Sales strategy

Data-driven decisions

Channel marketing

Education

Bachelor's degree in Marketing or Business Administration

MBA preferred

Tools

CRM systems

Excel/Analytics

Job description

Stanley Brand, a division of Stanley Black & Decker, Inc., is hiring a Commercialization Manager for Towson, MD. This hybrid role partners with channel and sales teams to drive regional category growth, develop GTM plans, and translate brand strategies into channel initiatives.

You will build compelling sell-in messaging, collaborate with distributors and retail accounts, and support demand generation while leading cross-functional projects to expand market presence.