Commercialization Manager, Stanley Brand

Stanley Black & Decker, Inc.; Towson (MD); Hybrid; USD 78,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, life, vision

401(k) plan

Employee Stock Purchase Plan

Paid time off

Tuition reimbursement

Tool discounts

Job summary

Stanley Brand, a division of Stanley Black & Decker, Inc., is hiring a Commercialization Manager for Towson, MD. This hybrid role partners with channel and sales teams to drive regional category growth, develop GTM plans, and translate brand strategies into channel initiatives.

You will build compelling sell-in messaging, collaborate with distributors and retail accounts, and support demand generation while leading cross-functional projects to expand market presence.

Qualifications

• Bachelor’s degree in marketing or business administration is required; MBA preferred.
• 3+ years in category management, product commercialization, channel marketing or related fields.
• Experience across Retail, Commercial, and Distribution channels; hardware/home-improvement exposure preferred.
• Strong commercial acumen and data-driven decision-making leveraging market insights.

Responsibilities

• Partner with channel and sales teams to develop regional GTM strategies and prioritize key product categories.
• Execute trade and commercial partnership plans to accelerate category growth in targeted channels.
• Collaborate with channel teams to support demand generation and in-market execution.
• Translate brand and category priorities into actionable channel plans and sell-in materials.
• Develop joint business plans and marketing programs with channel partners and distributors.
• Support integration of brand and product strategies within partner organizations; lead cross-functional initiatives.

Skills

Category management

GTM strategies

Sales strategy

Data-driven decisions

Channel marketing

Education

Bachelor's degree in Marketing or Business Administration

MBA preferred

Tools

CRM systems

Excel/Analytics

Job description

## Commercialization Manager, Stanley BrandApply: Towson, MD, United States: Full time: Posted Today: REQ-1000053580***Commercialization Manager, Stanley Brand - Towson, MD******Hybrid- 3 days in office 2 days remote******Up to 20% travel, as needed*****Come build your career!**It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The WorldTM. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, CUB CADET, and HUSTLER.**The Job:**As a ***Commercialization Manager***, ***Stanley Brand**,* you’ll be part of our Tools & Outdoor team working as a hybrid employee in Towson, MD. You’ll get to:* Partner with channel and sales teams to support the development and execution of regional category management and GTM strategies, prioritizing key product categories to maximize growth, market share, and distribution expansion.* Execute focused trade and commercial partnership plans to accelerate category growth within targeted channels.* Collaborate with channel teams to support demand generation activities and initiatives.* Translate brand and category priorities into actionable channel plans that drive in-market execution.* Develop compelling sell-in messaging and materials to support strategic relationships with key channel partners, distributors, and retail accounts.* Collaborate with channel partners to help build business plans, joint marketing initiatives, and sales programs aligned with category priorities and commercial goals.* Support integration of Stanley’s brand and product strategies within partner organizations to ensure alignment on shared objectives.* Partner with internal and external stakeholders to identify opportunities that enhance Stanley’s market presence and commercial performance.* Management of Customer Experience Center for targeted customer meetings.* Responsible for partnering with channel and sales teams to translate global Stanley brand and category strategies into targeted channel initiatives for North America.* Leads cross-functional initiatives to support business objectives such as market growth, distribution expansion, and sales/profit delivery.**The Person:**You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:* Bachelor’s degree in Marketing, Business Administration, or related field required; MBA preferred.* 3+years of experience in category management, product commercialization, channel marketing, sale strategy or related fields.* Experience across multiple channels, including Retail, Commercial, and Distribution ideally in consumer durables or manufactured products.* Experience in working with Home Improvement or Hardware customers preferred.* Strong commercial acumen, analytical capability, and data-driven decision-making skills leveraging insights and market trends.**The Details:**You’ll receive a competitive salary and a great benefits plan, including:* Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.* Discounts on Stanley Black & Decker tools and other partner programs.**And More:**We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:* ***Grow:*** Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.* ***Learn:*** Have access to a wealth of learning resources, including our digital learning portal.* ***Belong**:*Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.* ***Give Back**:* Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!***#LI-DF1******#LI-Hybrid***The Salary range for this position is $77,600.00 - $124,900.00* This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker. * The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.* The successful candidate may be eligible for annual merit increases. * Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.