Hybrid Campaign Marketing Lead - Demand Gen

Zendesk, Inc.; San Francisco (CA); Hybrid; USD 148,000 - 222,000; Full time

Job summary

Zendesk, Inc. is seeking a Campaign Marketing Manager to drive North America demand generation through strategic, multichannel campaigns.

You will collaborate with Global Integrated Marketing, content teams, and xDR groups to optimize lead generation and engagement across key industries and ICPs. The role requires strong communication, project management, and analytical skills, with experience in Marketo, Salesforce, 6Sense, and Tableau.

Qualifications

• 5+ years experience in demand generation, B2B marketing, or SaaS industry.
• Strong analytical skills and data-driven marketing.
• Excellent project management skills with the ability to handle multiple projects.
• Proficiency with tools like Marketo, Salesforce, 6Sense, Tableau.

Responsibilities

• Develop and execute multichannel demand generation campaigns.
• Manage budgets, timelines and deliverables for campaigns.
• Use data to define high-intent audiences and target them effectively.
• Collaborate with Global Integrated Marketing and content teams.
• Provide regular performance reports and actionable recommendations.

Skills

Demand generation

B2B marketing

Analytics

Project management

Communication

Presentation skills

Collaboration

Growth mindset

Strategic thinking

Tools

Marketo

Salesforce

6Sense

Tableau

Job description

Zendesk, Inc. is seeking a Campaign Marketing Manager to drive North America demand generation through strategic, multichannel campaigns.

You will collaborate with Global Integrated Marketing, content teams, and xDR groups to optimize lead generation and engagement across key industries and ICPs. The role requires strong communication, project management, and analytical skills, with experience in Marketo, Salesforce, 6Sense, and Tableau.