Hybrid Campaign Analytics & Automation Lead

HCSC; Richardson (TX); Hybrid; USD 77,000 - 139,000; Full time

Job summary

Health Care Service Corporation in Richardson, TX is seeking a Marketing Campaign Analyst to support customer and prospect communications through campaign development using SQL and Salesforce Marketing Cloud. The role involves maintaining recurring campaigns and developing new campaigns with varying deadlines.

You will collaborate with internal and external partners on campaign objectives, requirements, creative and strategy, and manage end-to-end campaign development from intake to file

Qualifications

• Bachelor’s degree and a minimum of 3 years experience in campaign development, consumer marketing, reporting with focus on campaigns, and/or a combination.
• Proficiency with SQL.
• Demonstrated ability managing projects; including overall responsibility, organization, and timelines.
• Exceptional attention to detail, including technical and business specifics.
• Ability to understand a variety of complex processes simultaneously operating.
• Advanced ability in managing priorities and complexities in the day to day and overall projects.
• An ability to both add creativity, while also developing within best practice frameworks and standards.
• Strong data analysis skills and extensive knowledge of relational databases, data structures and design, data management, and data warehouses.
• Excellent written and verbal communication skills.
• Strong business acumen and consultation skills.
• High regard for confidential and sensitive information.
• Ability to work and maintain focus in a high‑pressure, high‑performance business environment

Responsibilities

• Support customer and prospect communications through campaign development using SQL and Salesforce Marketing Cloud.
• Maintain recurring campaigns and processes and develop new campaigns with varying deadlines.
• Collaborate with business partners on campaign objectives, requirements, creative and strategy.
• Manage all aspects of the campaign development process from intake to file production, testing, design and execution.

Skills

SQL

Campaign development

Project management

Data analysis

Communication skills

Attention to detail

Time management

Business acumen

Education

Bachelor’s degree

Tools

Salesforce Marketing Cloud

Job description

Health Care Service Corporation in Richardson, TX is seeking a Marketing Campaign Analyst to support customer and prospect communications through campaign development using SQL and Salesforce Marketing Cloud. The role involves maintaining recurring campaigns and developing new campaigns with varying deadlines.

You will collaborate with internal and external partners on campaign objectives, requirements, creative and strategy, and manage end-to-end campaign development from intake to file