Data-Driven Campaign Analyst — Hybrid (SFMC/SQL)

Interpublic; Irving (TX); Hybrid; USD 60,000 - 85,000; Full time

Job summary

Targetbase in Irving, TX is seeking a Campaign Analyst to design and execute complex multi-channel campaigns using SFMC and other tools, ensuring timely delivery and data accuracy. You will be the go-to expert on client data sources and campaign processes, working with account teams to manage client expectations.

The role requires SQL proficiency, CRM knowledge, and hands-on experience with campaign management tools, with a hybrid in-office schedule in Irving, TX.

Qualifications

• Bachelor's degree in Computer Science or other technology subject or equivalent industry experience.
• 2 years technical experience in a marketing operations role, preferably planning and executing marketing campaigns.
• Strong SQL experience and knowledge of campaign processes.
• Hands-on expertise with campaign management tools (SFMC, Adobe Campaign).
• Familiarity with best practices for email marketing.

Responsibilities

• Design, create and execute complex multi-channel campaigns using campaign management tools.
• Serve as primary point-of-contact for problem escalation and resolution for campaigns.
• Ensure campaign turnaround times are tracked against SLAs and data is communicated internally.
• Be a subject matter expert on client data sources and DB/email data and business rules for outputs.
• Monitor quality control on campaign deliverables prior to client distribution and ensure QC procedures are followed.
• Lead troubleshooting of campaign count issues, questions, and research.
• Self-directed analyst with primary expertise in SFMC.

Skills

SQL

Campaign analytics

CRM knowledge

Problem solving

Education

Bachelor's degree in Computer Science or other technology subject

Tools

SFMC

Adobe Campaign

Job description

Targetbase in Irving, TX is seeking a Campaign Analyst to design and execute complex multi-channel campaigns using SFMC and other tools, ensuring timely delivery and data accuracy. You will be the go-to expert on client data sources and campaign processes, working with account teams to manage client expectations.

The role requires SQL proficiency, CRM knowledge, and hands-on experience with campaign management tools, with a hybrid in-office schedule in Irving, TX.