Marketing Campaign Analyst

Health Care Service Corp.; Richardson (TX); Hybrid; USD 77,000 - 139,000; Full time

Benefits offered by this job

Hybrid schedule

In-office Richardson

Total rewards

Job summary

Health Care Service Corporation is seeking a Marketing Campaign Analyst who will drive data‑driven customer and prospect communications using SQL and Salesforce Marketing Cloud. The role maintains recurring campaigns, develops new campaigns with varying deadlines, and collaborates with business partners on objectives, requirements, and strategy.

You will own the entire campaign development process from intake to file production, testing, design, development and execution, ensuring accuracy,

Qualifications

• Bachelor’s degree and a minimum of 3 years experience in campaign development, consumer marketing, reporting with focus on campaigns, and/or a combination.
• Proficiency with SQL
• Demonstrated ability managing projects; including overall responsibility, organization, and timelines.
• Exceptional attention to detail, including technical and business specifics.
• Ability to understand a variety of complex processes simultaneously operating.
• Advanced ability in managing priorities and complexities in the day to day and overall projects.
• An ability to both add creativity, while also developing within best practice frameworks and standards.
• Strong data analysis skills and extensive knowledge of relational databases, data structures and design, data management, and data warehouses.
• Excellent written and verbal communication skills.
• Strong business acumen and consultation skills.
• High regard for confidential and sensitive information.
• Ability to work and maintain focus in a high-pressure, high-performance business environment.

Responsibilities

• Support customer and prospect communications through campaign development utilizing SQL and Salesforce Marketing Cloud.
• Maintain recurring campaigns and processes, and develop new campaigns with varying deadlines.
• Collaborate with business partners on campaign objectives, requirements, creative and strategy.
• Own all aspects of the campaign development process, intake to file production, creative testing, campaign design, development and execution.

Skills

SQL

Project management

Data analysis

Attention to detail

Communication skills

Business acumen

Confidential handling

Education

Bachelor’s degree

Tools

Salesforce Marketing Cloud

Job description

Job Summary

The Marketing Campaign Analyst is a data-driven and project management-minded candidate responsible for supporting customer and prospect communications through (but not limited to) campaign development utilizing SQL and Salesforce Marketing Cloud. The candidate will maintain recurring campaigns and processes, and develop new campaigns with varying deadlines. They will collaborate with business partners (internal and external) on campaign objectives, requirements, creative and strategy. Finally, they will be responsible for all aspects of the campaign development process, intake to file production, creative (testing), campaign design, development and execution.

Required Job Qualifications:

• Bachelor’s degree and a minimum of 3 years experience in campaign development, consumer marketing, reporting with focus on campaigns, and/or a combination.
• Proficiency with SQL
• Demonstrated ability managing projects; including overall responsibility, organization, and timelines
• Exceptional attention to detail, including technical and business specifics
• Ability to understand a variety of complex processes simultaneously operating
• Advanced ability in managing priorities and complexities in the day to day and overall projects
• An ability to both add creativity, while also developing within best practice frameworks and standards
• Strong data analysis skills and extensive knowledge of relational databases, data structures and design, data management, and data warehouses
• Excellent written and verbal communication skills
• Strong business acumen and consultation skills
• High regard for confidential and sensitive information
• Ability to work and maintain focus in a high-pressure, high-performance business environment.

Preferred Job Qualifications:

• 2 yrs experience with Salesforce Marketing Cloud SQL proficiency to perform complex data analysis
• In-depth knowledge of relational databases, data structures and design, data management and data warehouses
• Design robust data flow solutions against communications strategy
• Develop complex campaign logic using the Salesforce Marketing Cloud campaign tool
• Outstanding written and verbal communication, including the ability to deeply understand and communicate both technical and business information
• Prior consumer marketing experience
• High regard for confidential and sensitive information
• Demonstrated experience in consulting with, advising and/or influencing others, including senior leaders
• Proficiency in project management
• Email and SMS creative template building

This position is expected to adhere to HCSC's hybrid Flex policy of 3 days in office weekly at the Richardson office.

Pay Transparency Statement:

At Health Care Service Corporation, you will be part of an organization committed to offering meaningful benefits to our employees to support their life outside of work. From health and wellness benefits, 401(k) savings plan, pension plan, paid time off, paid parental leave, disability insurance, supplemental life insurance, employee assistance program, paid holidays, tuition reimbursement, plus other incentives, we offer a robust total rewards package for employees.

Learn more about our benefit offerings by visiting https://careers.hcsc.com/totalrewards.

The compensation offered will vary depending on your job-related skills, education, knowledge, and experience. This role aligns with an annual incentive bonus plan subject to the terms and the conditions of the plan.

Flex employees are expected to be in the office a minimum of three days a week. Management will have discretion to modify an employee's weekly schedule for exigent circumstances.

HCSC Employment Statement:

We are an Equal Opportunity Employment employer dedicated to providing a welcoming environment where the unique differences of our employees are respected and valued. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristics. We are a drug-free and smoke-free workplace. Employment may be contingent upon successful completion of drug screening in accordance with applicable law.

Base Pay Range $76,600.00 - $138,500.00 Exact compensation may vary based on skills, experience, and location.

For more than 80 years, HCSC has been dedicated to expanding access to high-quality, cost-effective health care and equipping our members with information and tools to make the best health care decisions for themselves and their families. As an industry leader, HCSC also has been helping to make the health care system work better for all Americans. To remain a leader, we offer compelling careers that encourage resourcefulness, strategic thought and empower you to make a difference in the lives of our members and their communities. Today, with the industry at an important crossroad, HCSC is reimagining health care and looking for original thinkers who aren’t afraid to make innovative contributions. We are an Equal Opportunity Employment employer dedicated to workforce diversity and a drug-free and smoke-free workplace. Learn more about HCSC, our commitment to our members and the opportunity you'll have to improve health care delivery in an open, collaborative environment.

HCSC is committed to diversity in the workplace and to providing equal opportunity to employees and applicants. If you are an individual with a disability or a disabled veteran and need an accommodation or assistance in either using the Careers website or completing the application process, you can call us at 1-866-977-7378 to request reasonable accommodations. Please note that only requests for accommodations in the application process will be returned.

All applications, including resumes, must be submitted through HCSC's Career website on-line application process. If you have general questions regarding the status of an existing application, navigate to "candidate home" to view your job submissions.

Blue Cross and Blue Shield of Illinois, Blue Cross and Blue Shield of Montana, Blue Cross and Blue Shield of New Mexico, Blue Cross and Blue Shield of Oklahoma, and Blue Cross and Blue Shield of Texas, Divisions of Health Care Service Corporation, a Mutual Legal Reserve Company, and Independent Licensee of the Blue Cross and Blue Shield Association © Copyright 2025 Health Care Service Corporation. All Rights Reserved.