Director, Brand Strategy and Digital Marketing

UW Health; Madison (WI); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Health and dental insurance

Paid time off

Retirement plans

Parental leave & adoption assistance

Job summary

UW Health in Madison seeks a visionary Director of Brand Strategy & Digital Marketing to lead bold marketing strategies that strengthen our nationally recognized brand and connect patients, staff, providers, and communities.

You will lead a team of brand strategy, creative and media professionals, manage external partners, and guide enterprise efforts in responsible AI adoption in marketing while balancing long-term brand vision with measurable business results.

Qualifications

• Bachelors Degree in Marketing/Communications or related field (Required)
• Masters Degree in Marketing/Communications or related field (Preferred)
• 7+ years of relevant experience developing and accelerating brand strategy and positioning (Required)

Responsibilities

• Lead and evolve the UW Health brand strategy across a growing, nationally recognized healthcare organization.
• Drive integrated marketing campaigns, digital engagement strategies, and high-profile partnership initiatives.
• Partner with executive leaders, clinicians, operational teams, and community stakeholders to advance organizational priorities.
• Shape the future of healthcare marketing through responsible AI adoption and emerging technologies.

Education

Bachelor7s Degree in Marketing/Communications

Master7s Degree in Marketing/Communications

Job description

Work Schedule

This is a full-time position, scheduled to work Monday through Friday with core business hours between 8:00 a.m. and 5:00 p.m. The role is hybrid with a regular need to work onsite in Madison, WI to support organizational priorities. Off hours availability may be required.

Director, Brand Strategy & Digital Marketing

Shape one of the most recognized healthcare brands in the nation. Drive innovation. Build connections. Inspire trust.

At UW Health, we’re looking for a visionary marketing leader who is a strategic thinker, collaborative partner, and a creative problem-solver who can balance long term brand vision with measurable business results. Who excels at building relationships, influencing across complex organizations, leveraging data for decision-making and inspiring teams to do their best work.

As the Director of Brand Strategy & Digital Marketing , you’ll lead the development of bold marketing strategies that strengthen our brand, elevate our reputation, and connect patients, employees, providers, and communities to the care that matters most.

You’ll lead a team of brand strategy, creative and media professionals and manage relationships with external marketing partners, including our lead advertising agency.

This role provides enterprise leadership for brand strategy, digital marketing, sports partnerships, consumer insights, and responsible AI adoption in marketing

Why Join UW Health?

This is more than a marketing leadership role. It’s an opportunity to influence how one of the nation’s leading academic health systems engages with millions of consumers while transforming how healthcare marketing is delivered. UW Health was recently named Wisconsin’s #1 system by U.S. news & World Report for the 15th consecutive year and recognized by Forbes as a top workplace in Wisconsin and Illinois.

You’ll Have The Opportunity To

• Lead and evolve the UW Health brand strategy across a growing, nationally recognized healthcare organization.
• Drive integrated marketing campaigns, digital engagement strategies, and high-profile partnership initiatives.
• Partner with executive leaders, clinicians, operational teams, and community stakeholders to advance organizational priorities.
• Shape the future of healthcare marketing through the responsible adoption of artificial intelligence and emerging technologies.

At UW Health, You Will Have

• An excellent benefits package, including health and dental insurance, paid time off, retirement plans, two-week paid parental leave and adoption assistance.
• Options for a variety of schedules and shifts that offer flexibility and allow for work-life balance
• Access to great resources through the UW Health Employee Wellbeing Department that supports your emotional, financial, and physical well-being
• Tuition benefits eligibility – UW Health invests in your professional growth by helping pay for coursework associated with career advancement
• The opportunity to earn a referral bonus for referring friends, former colleagues or others to apply for open, posted positions

Qualifications

• Bachelor’s Degree in a relevant subject area such as Marketing, Communications, Market Research, or a related field Required
• Master’s Degree in a relevant subject area such as Marketing, Communications, Market Research, or a related field Preferred

Work Experience

• 7 years relevant experience in developing and accelerating brand strategy and positioning at a product/department/functional level Required
• Experience leading an advertising function with an emphasis on digital advertising Preferred
• Experience developing brand ambassador programs Preferred
• Experience leading brand integration of acquired organizations Preferred
• Experience in a large academic or complex health program that included Marketing/Communications services Preferred
• Prior management experience Preferred

Our Commitment to Social Impact and Belonging

UW Health is committed to fostering a workplace that creates belonging for everyone and is an Equal Employment Opportunity (EEO) employer. Our respect for people shines through patient care interactions and our daily work practices as we work to embrace the knowledge, unique perspectives and qualities each employee and faculty member brings to work each day. It is the policy of UW Health to provide equal opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Job Description

UW Hospital and Clinics Benefits