Hybrid B2B Marketing Manager: Channel & Launch Lead

Panini North America Inc; Miamisburg (OH); Hybrid; USD 75,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid time off and holidays

Life and disability insurance

Professional development and career成长

Job summary

Identis North America, Inc. seeks a hands-on Marketing Manager to support growth in North America. You will partner with Sales and our global Marketing team to drive programs for direct customers, distributors, resellers, and strategic partners.

The role includes product launches, sales enablement, channel marketing, and events. Initially an individual contributor with potential for leadership, this role requires travel within North America and a strong ability to translate technical products

Qualifications

• 4–6 years B2B marketing experience in technology, hardware, software, or fintech.
• Experience supporting direct sales and/or distributor networks.
• Hands-on marketing campaigns, product materials, and launch communications.
• Strong written/verbal skills, and cross-functional collaboration across geographies.

Responsibilities

• Partner with North American Sales leadership on campaigns, enablement materials, and communications.
• Support go‑to‑market planning, product positioning, and launch communications for new products.
• Develop distributor and reseller promotions, partner incentives, and channel programs.
• Research market trends, customer segments, and competitive activity to guide messaging.
• Manage content for partner websites, collateral, and sales presentations in line with brand standards.
• Coordinate trade shows, events, and partner activities; deliver product demonstrations after training.
• Maintain marketing calendars, coordinate external vendors, and track campaign performance.

Skills

B2B marketing

Sales enablement

Product marketing

Channel marketing

Campaign management

Education

Bachelor's degree in Marketing/Business

Tools

CRM (Salesforce)

CMS

Marketing automation

PowerPoint

Excel

Job description

Identis North America, Inc. seeks a hands-on Marketing Manager to support growth in North America. You will partner with Sales and our global Marketing team to drive programs for direct customers, distributors, resellers, and strategic partners.

The role includes product launches, sales enablement, channel marketing, and events. Initially an individual contributor with potential for leadership, this role requires travel within North America and a strong ability to translate technical products