Audience Analyst

Southern California Public Radio; Saint Paul (MN); Hybrid; USD 78,000 - 85,000; Full time

Benefits offered by this job

Medical plans with HSA and FSA options

Dental

Vision

Life and AD&D

Disability insurance

Paid parental leave

Job summary

American Public Media Group is seeking an Audience Analyst to join the Audience Insights & Analytics team. This role focuses on analyzing audience, donor, and first-party data to support growth, fundraising, and community impact across a mission-driven media organization.

You'll partner with Membership, Audience Development & Marketing, and Finance teams to deliver reporting, analysis, and actionable recommendations for campaigns, annual planning, and strategy.

Qualifications

• Required: Bachelor's degree in Marketing, Economics, Business, Analytics, Mathematics, Data Science, Statistics, or related field, or equivalent work experience.
• 2+ years in marketing analytics, business analytics, database analytics, audience analytics, donor analytics, or similar role.
• 2+ years of SQL proficiency for data extraction, transformation, validation, troubleshooting, and analysis of large/complex data sets.
• Strong analytical and problem-solving skills to identify patterns, anomalies, and draw well-supported conclusions.
• Strong communication skills and ability to translate data into clear business recommendations.
• Ability to self-manage goals, priorities, workload, deadlines, and stakeholder relationships.
• Proficiency in Microsoft Office (Outlook, Excel, Word, PowerPoint), Teams, Slack, or similar tools.

Responsibilities

• Collect, analyze, and interpret data from multiple sources with focus on CRM, marketing activation platforms, and first-party data systems.
• Develop proficiency with data platforms and reporting tools including Salesforce NPSP, Marketing Cloud, Power BI, and other tools.
• Provide analytics support for Membership teams by measuring member drives, fundraising campaigns, and ongoing strategy; develop actionable reporting and recommendations; support annual planning and revenue projections.
• Provide reporting and analysis for broadcast channels and teams across stations and markets.
• Translate data into clear recommendations, risks, and opportunities for senior leaders.
• Query, mine, and analyze large data sets using SQL to identify patterns, troubleshoot discrepancies, validate data, and develop analyses.
• Develop and maintain automated reporting and well-documented workflows to improve efficiency and accuracy across reporting for marketing, fundraising, and audience strategy.
• Partner with technical and business teams to define questions, develop measurement strategies, conduct analysis, validate findings, and deliver insights.
• Collaborate with the Audience Insights & Analytics team to prioritize recurring reporting, meet deadlines, and communicate scope and timelines clearly.

Skills

Marketing analytics

SQL

Data visualization

Communication

Self-management

Microsoft Office

Education

Bachelor's degree in Marketing, Economics, Analytics, or related field

Tools

Salesforce Marketing Cloud

Power BI

CRM platforms

Job description

Position Summary:

American Public Media Group is seeking an Audience Analyst to join the Audience Insights & Analytics team. This role offers a unique opportunity to use data, analysis, and insights to support audience growth, fundraising performance, and community impact at a mission-driven media organization.

This role supports strategic decision-making, revenue growth, and operational efficiency by analyzing audience, donor, and other first-party data. Its primary focus is partnering with the Membership and Audience Development & Marketing teams to provide reporting, analysis, and actionable recommendations for marketing campaigns, member drives, ongoing fundraising campaigns, annual planning, and overall strategy. The role also supports Philanthropic Development, Broadcast, Digital Products, and Finance teams.

The Audience Analyst will serve as a key contributor in utilizing data from the organizations CRM, marketing activation platforms, data warehouse, and external sources. The role will develop and deliver efficient, reliable reporting and analysis while identifying opportunities to automate workflows, improve data quality, and strengthen analytical processes.

We are looking for someone who is self-motivated and demonstrates the ability to work collaboratively and effectively with colleagues in multiple departments across the organization. Success in this role requires combining technical depth with business judgment, producing accurate and reusable reporting, identifying meaningful patterns in audience and donor behavior, and translating findings into recommendations that stakeholders can act on.

Expected Compensation Range: $37.50 - $40.85 per hour. The exact salary rate is determined by experience and education related to the role, organizational compensation structure, and internal equity.

Location: Hybrid

Application Process: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Application Deadline: Open until filled.

Position Responsibilities:

• Collect, analyze, and interpret data from multiple internal and external sources with focus on CRM, marketing activation platforms, and other first-party data systems.
• Develop proficiency with a variety of data platforms and reporting tools including Salesforce NPSP, Marketing Cloud, Power BI, and other tools as needed.
• Provide analytics support for Membership teams by measuring and evaluating member drives, fundraising campaigns, and ongoing strategy; developing actionable reporting and recommendations; and supporting annual planning, revenue projections, and tracking of key performance indicators.
• Provide reporting and analysis for our broadcast channels and teams across multiple stations and markets.
• Translate data into clear recommendations, risks, and opportunities for senior leaders.
• Query, mine, and analyze large data sets using SQL and other tools to identify patterns, troubleshoot discrepancies, validate data, and develop analyses that help the organization better understand its members and audiences.
• Develop and maintain automated reporting and well-documented workflows that improve efficiency and ensure accuracy, consistency, and relevance across reporting used to support marketing, fundraising, and audience strategy.
• Partner with technical and business teams to define business questions, develop measurement strategies, conduct analysis, validate findings, and deliver actionable insights and recommendations.
• Collaborate with the Audience Insights & Analytics team to prioritize recurring reporting and ad hoc requests, meet agreed-upon deadlines, and communicate clearly with leaders and stakeholders about scope, timelines, tradeoffs, and analytical opportunities.

Required Education and Experience:

• Bachelors degree in Marketing, Economics, Business, Analytics, Mathematics, Data Science, Statistics, related field, OR equivalent work experience.
• 2+ years of experience in marketing analytics, business analytics, database analytics, audience analytics, donor analytics, or a similar role.
• 2+ years of experience and proficiency using SQL independently for data extraction, transformation, validation, troubleshooting, and analysis of large or complex data sets.
• Strong analytical and problem-solving skills, including the ability to identify patterns and anomalies, retrieve and manipulate data, investigate discrepancies, and draw well-supported conclusions.
• Strong communication skills and the ability to translate data into clear business recommendations.
• Ability to self-manage goals, priorities, workload, deadlines, internal client relationships, and process development.
• Proficiency in Microsoft Office (Outlook, Excel, Word, PowerPoint, etc.), Teams, Slack, or similar productivity software.

Preferred Skills, Knowledge and Abilities:

• Experience working with Salesforce, Marketing Cloud, or other CRM platforms and associated data.
• Experience developing dashboards, reports, and data visualizations in Power BI, Tableau, Looker, or a similar business intelligence tool.
• Proficiency in SQL or other analytical programming languages or tools, such as DAX, R, Python, or SAS.
• Familiarity with advanced techniques to support marketing such as clustering, predictive modeling, lifetime value (LTV), attribution, media mix modeling, or other concepts to support marketing spend, conversion, and strategy.
• Experience analyzing performance across content, media, digital publishing, or membership/subscription businesses.

Reporting To This Position: None.

Physical Demands and Working Conditions:

• Must be able to perform the essential duties of the position in an office environment with or without reasonable accommodation.
• Physical Demands: Required to move about in an office environment and sit for extended periods of time. Frequent use of hands for data entry/keystrokes and simple grasping.

Benefits:

• Medical plans with HSA and FSA options
• Dental
• Vision
• Life and AD&D
• Short-Term and Long-Term Disability
• Paid Parental Leave and Paid Caregiver Leave after 1 year
• Vacation (3 wks./per year, pro-rated, based on hours worked)
• Sick time (12 days, pro-rated, based on hours worked)
• Holiday Pay (10 holidays + 2 floating holidays each year)
• Volunteer Time (8 hours per year)
• Long-Term Care and Critical Illness insurance options
• Employee Assistance Program
• 403(b) Retirement Plan

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. We are committed to hiring a breadth of diverse professionals and encourage members of diverse groups to apply.