Hybrid AI Product & MarTech Enablement Director

Prudential Ins Co of America; Newark (NJ); Hybrid; USD 147,000 - 221,000; Full time

Job summary

Prudential Insurance Company of America in Newark, NJ seeks a Director of AI Product & MarTech Enablement. You will lead AI-driven marketing platforms, define the AI roadmap, and drive adoption of MarTech across a matrixed enterprise, aligning with Data, Analytics, Privacy, and Legal teams.

You will own two connected mandates: bringing AI into marketing and driving MarTech enablement, turning AI experiments into production-grade products and ensuring value realization across platforms.

Qualifications

• 10+ years in MarTech / marketing technology product management, AI-ML enablement, or digital marketing platforms.
• Proven track record putting AI or automation into production in a business setting.
• Deep knowledge of the modern MarTech stack and enabling adoption and value realization.
• Fluency with applied AI for marketing including GenAI and orchestration.

Responsibilities

• Set the AI product vision and roadmap for marketing, prioritizing use-cases with senior leadership.
• Lead design, build, and deployment of AI products from PoC to production.
• Oversee AI tooling, prompt engineering, and experience-intelligence capabilities.
• Operationalize AI decisioning and orchestration across the MarTech stack with cross-functional teams.
• Embed responsible AI practices and maintain compliance with data protection standards.
• Own operational support of MarTech tools and drive value realization.

Skills

AI product management

MarTech stack

GenAI for marketing

Agile / SAFe

Stakeholder management

Leadership

Education

Bachelor's degree in relevant field

Advanced degree a plus

Tools

Adobe Experience Platform

Marketo

SFMC

CDP

Job description

Prudential Insurance Company of America in Newark, NJ seeks a Director of AI Product & MarTech Enablement. You will lead AI-driven marketing platforms, define the AI roadmap, and drive adoption of MarTech across a matrixed enterprise, aligning with Data, Analytics, Privacy, and Legal teams.

You will own two connected mandates: bringing AI into marketing and driving MarTech enablement, turning AI experiments into production-grade products and ensuring value realization across platforms.