Director, Data Strategy & AI-Ready Activation

Relha LLC; Newark, Northern (NJ, KY); Hybrid; USD 159,000 - 238,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

PTO

401(k) match

Pension plan

Wellness program

Education benefit

Employee stock purchase plan

Job summary

Prudential Financial, Inc. in Newark, NJ, is seeking a Director for Data Strategy, Data Products & Activation.

You will lead a data foundation, define a multi-year portfolio, and build governance to enable activation-ready data across marketing and enterprise partners. You will own data product lifecycle from discovery to retirement, drive KPI/ROI models, and collaborate with Privacy, Legal, and Enterprise Data Office to ensure compliant, trusted data.

Qualifications

• 10+ years of progressive experience in data strategy, data management, data product management, or marketing data and technology, including leadership roles.
• Experience building and scaling data products or enterprise data platforms.
• Strong governance: metadata, data lineage, data cataloging, quality, stewardship.
• Experience evaluating identity resolution / identity graph and CDP platforms.
• Deep knowledge of MarTech and data stack (CDP, marketing automation, EDW).
• Proven ability to partner with senior executives and drive measurable value.
• Strong data privacy and consent management knowledge in regulated environments.
• Experience enabling analytics through instrumentation and taxonomy for closed-loop measurement.
• Excellent stakeholder management and executive storytelling skills.

Responsibilities

• Set end-to-end data strategy and multi-year data product portfolio.
• Define standards for data product investments and adoption impact.
• Stand up governance, identity, and trust across marketing data.
• Own activation-ready data products and ensure AI readiness and measurement.
• Lead data intelligence layer for CDP and marketing automation platforms (Adobe, Marketo, SFMC).
• Ensure data capture from all sources and enable closed-loop measurement and attribution.
• Collaborate across Marketing, Analytics, Technology, Privacy, Legal, and Enterprise Data Office.
• Manage a blended team of employees and contractors across governance and delivery.

Skills

Data strategy

Data governance

Data products

Executive communication

Education

Bachelor's degree

Tools

Adobe Experience Platform

Marketo

SFMC

Data warehouse

Job description

Prudential Financial, Inc. in Newark, NJ, is seeking a Director for Data Strategy, Data Products & Activation.

You will lead a data foundation, define a multi-year portfolio, and build governance to enable activation-ready data across marketing and enterprise partners. You will own data product lifecycle from discovery to retirement, drive KPI/ROI models, and collaborate with Privacy, Legal, and Enterprise Data Office to ensure compliant, trusted data.