Hybrid Ad Operations Specialist — Campaign Tracking

True Media; United States; Hybrid; USD 65,000 - 85,000; Full time

Benefits offered by this job

Hybrid work schedule (3 days in office

Insurance Coverage (medical, dental, &

401(k) retirement plan with 4% match

Mental health and wellbeing support

Flexible Time Off

Paid holidays

Paid leaves (sick, medical, parental)

Job summary

True Media is seeking an Ad Operations Specialist to manage a portfolio of digital client campaigns, including setup, trafficking, tracking, and pacing across accounts. You will act as a liaison between internal teams and media vendors to ensure timely delivery and accurate measurement.

The role requires 1+ years in digital campaigns, strong communication, and proficiency with ad serving platforms, tag managers, and analytics.

Qualifications

• 1+ years of professional experience managing digital media campaigns or equivalent
• Proficiency in standard business productivity suite required
• Working knowledge of digital ad serving and campaign management platforms, tag management platforms, and web analytics platforms required
• Strong understanding of digital media fundamentals and media math
• Proactive and highly organized
• Excellent written and verbal communication skills
• Ability to manage multiple client workstreams accurately and efficiently
• Licenses/Certifications Required: Google, Scrum, and other certifications and training as specified by department and level

Responsibilities

• Develop and manage digital campaigns in the ad serving and campaign management platform; monitor pacing and delivery trends and propose corrective actions
• Evaluate client measurement needs and campaign objectives to determine setup and tracking architecture
• Build and implement UTMs and tracking URLs per naming conventions
• Traffic digital creative assets to vendors and confirm delivery requirements and timelines
• Monitor campaign delivery and reporting; analyze anomalies and propose resolutions
• Lead implementation of website tags and pixels in the tag management platform and maintain trafficking logs and documentation
• Maintain accurate time records in the finance/media platform and comply with privacy protocols

Skills

Digital campaign management

Communication skills

Problem solving

Time management

Proactive

Education

Bachelor's degree in advertising/marketing/communications

Tools

Ad serving platforms

Tag management platforms

Web analytics platforms

Campaign management platforms

Job description

True Media is seeking an Ad Operations Specialist to manage a portfolio of digital client campaigns, including setup, trafficking, tracking, and pacing across accounts. You will act as a liaison between internal teams and media vendors to ensure timely delivery and accurate measurement.

The role requires 1+ years in digital campaigns, strong communication, and proficiency with ad serving platforms, tag managers, and analytics.