Ad Ops Specialist — Hybrid Campaign Trafficking Expert

True Media; Dallas (TX); Hybrid; USD 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid work schedule

Referral bonus

401(k) with 4% match

Mental health support

Paid holidays

Job summary

True Media is seeking an Ad Operations Specialist to manage digital campaigns, traffic assets, and implement tracking across client accounts. You will work within the Media Intelligence & Operations department to ensure accurate delivery and measurement alignment.

The role requires strong communication, proactive organization, and the ability to troubleshoot campaign pacing and reporting. Hybrid schedule applies across multiple offices in the U.S.

Qualifications

• 1+ years of professional experience managing digital media campaigns.
• Proficiency in standard business productivity suite.
• Working knowledge of digital ad serving and campaign management platforms, tag management platforms, and web analytics platforms.

Responsibilities

• Develop and manage digital campaigns in ad serving platforms, implementing tracking that aligns with client goals and monitoring pacing.
• Evaluate client measurement needs to determine effective campaign setup and tracking.
• Build UTMs and tracking URLs consistent with naming conventions.
• Traffic digital creative assets to vendors and confirm delivery requirements.
• Monitor campaign delivery and performance reporting and propose resolutions.

Skills

Digital advertising

Campaign management

Tag management

Web analytics

Google certifications

Scrum certification

Education

Bachelor's degree in advertising/marketing/communications

Tools

Google Ads Certification

Scrum Certification

Google Analytics

Job description

True Media is seeking an Ad Operations Specialist to manage digital campaigns, traffic assets, and implement tracking across client accounts. You will work within the Media Intelligence & Operations department to ensure accurate delivery and measurement alignment.

The role requires strong communication, proactive organization, and the ability to troubleshoot campaign pacing and reporting. Hybrid schedule applies across multiple offices in the U.S.