Ad Operations Specialist

True Media; Portsmouth (NH); Hybrid; USD 46,000 - 65,000; Full time

Benefits offered by this job

Hybrid work schedule (3 days in-office

Insurance Coverage (medical, dental,?

401(k) retirement plan with employer 4

Paid holidays and time off

Mental health and wellbeing support

Performance recognition

Job summary

True Media in Portsmouth, NH is seeking an Ad Operations Specialist to manage digital client campaigns, implement tracking, and ensure accurate delivery across multiple accounts in a hybrid work setting.

The role emphasizes UTMs, pixels, tagging, and pacing monitoring, with collaboration across internal teams and media vendors to optimize performance.

Qualifications

• 1+ years of professional experience managing digital media campaigns
• Proficiency in standard business productivity suite required
• Working knowledge of digital ad serving and campaign management platforms, tag management platforms, and web analytics platforms required
• Strong understanding of digital media fundamentals and media math
• Proactive and highly organized
• Excellent written and verbal communication skills
• Ability to manage multiple client workstreams accurately and efficiently
• Licenses/Certifications Required: Google, Scrum, and other certifications and training as specified by department and level

Responsibilities

• Develop and manage digital campaigns in the ad serving and campaign management platform
• Monitor campaign pacing and delivery trends; diagnose underperformance and recommend actions
• Build UTMs and tracking URLs following client conventions
• Traffic digital creative assets to vendors and confirm delivery requirements/timelines
• Monitor delivery and performance reporting; analyze anomalies and propose resolutions
• Lead implementation of website tags and pixels; troubleshoot discrepancies
• Maintain trafficking logs and documentation; ensure privacy/compliance

Skills

Digital media fundamentals

Campaign management

Analytical thinking

Communication skills

Education

Bachelor's degree in advertising, marketing, or communications

Tools

Google Analytics

Tag management platforms

Campaign management platforms

Job description

Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, Dallas, TX, Portsmouth, NH and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home

Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.

The Ad Operations Specialist works on a portfolio of clients to build and manage digital client campaigns and website tagging within the Media Intelligence & Operations department. The Ad Operations Specialist is proactive, organized, and exhibits strong communication and interpersonal skills. This role is responsible for digital campaign setup, trafficking, tracking implementation, and pacing monitoring across assigned accounts, and serves as a key point of contact between internal teams and media vendors on campaign delivery matters.

Essential Duties and Responsibilities

(Other duties may be assigned)

• Develop and manage digital campaigns in the digital ad serving and campaign management platform, implementing tracking that aligns with client goals; monitor campaign pacing and delivery trends using the campaign pacing platform and client dashboard platform, independently diagnosing the root cause of underperformance and determining the appropriate corrective action (reallocation, flighting adjustment, vendor substitution) before presenting recommendations to client teams.
• Evaluate each client's measurement needs and campaign objectives to determine the most effective digital campaign setup and tracking architecture, adapting standard frameworks within the digital ad serving and campaign management platform, tag management platform, and web analytics platform where client-specific requirements warrant deviation.
• Build and implement UTMs and tracking URLs in alignment with agency naming conventions and client measurement strategies; ensure accurate and consistent tracking across all digital campaign touchpoints.
• Traffic digital creative assets to vendors, ensuring all assets meet vendor specifications; communicate proactively with vendors and internal teams at each step of the digital trafficking process to confirm delivery requirements and timelines are met.
• Monitor digital campaign delivery and performance reporting; analyze reporting anomalies and formulate a recommended resolution, looping in the Ad Operations Supervisor on matters with budget, contractual, or client-relationship impact rather than as a default step.
• Lead implementation of website tags and pixels in the tag management platform, selecting the appropriate configuration based on client measurement goals and troubleshooting discrepancies independently; support the team in maintaining accurate trafficking logs and campaign documentation.
• Maintain accurate time records in the finance/media platform; adhere to agency processes, workflow standards, and privacy protocols including PII compliance; attend internal training and industry conferences as directed.

Qualifications -

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 1+ years of professional experience managing digital media campaigns; or equivalent combination of education and experience.
• Proficiency in standard business productivity suite required.
• Working knowledge of digital ad serving and campaign management platforms, tag management platforms, and web analytics platforms required.
• Strong understanding of digital media fundamentals and media math.
• Proactive and highly organized
• Proven ability to think critically and problem-solve
• Excellent written and verbal communication skills
• Ability to manage multiple client workstreams accurately and efficiently
• Licenses/Certifications Required: Google, Scrum, and other certifications and training as specified by department and level.

Education

• Bachelor's degree from a four-year college or university, with a concentration in advertising, marketing, or communications preferred

Total Perks Package

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work schedule; 3 days in the office, 2 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency soft closing Christmas Eve-New Year's Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave

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