Hybrid ABM Field Marketing Lead - US & LATAM

Zoom

United States

Hybrid

USD 77,000 - 186,000

Full time

3 hours ago

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Job summary

Zoom is seeking a Senior Field Marketing professional to lead account-based field marketing programs across strategic US accounts and clusters. You will own regional calendars, drive pipeline for the USA and support LATAM, collaborating with Sales, SDR, and Revenue Operations.

The role requires 5+ years in field/ABM within B2B SaaS, strong budget management, and data-driven reporting. Applicants should be willing to travel across the US, with a presence in the Boston area, and operate in a

Qualifications

5+ years of field marketing, account-based marketing, or integrated marketing within B2B SaaS or enterprise technology.
Experience executing one-to-one, one-to-few, and one-to-many ABM programs.
Proven ability to generate and accelerate pipeline and report on KPI impact.
Experience managing regional marketing budgets and reporting to senior leadership.
Ability to collaborate across Sales, SDR, and Demand Gen teams to align field programs with revenue goals.

Responsibilities

Execute tiered account-based field marketing programs across US accounts, clusters, and market segments.
Build and manage regional field calendars in partnership with Sales leadership.
Own pipeline generation and acceleration for the USA region, with LATAM support (Mexico and Brazil).
Manage regional field and events budgets to optimize pipeline ROI.
Partner with Sales Development, Sales, and Revenue Operations for coordinated follow-up and attribution across account tiers.