Human Resources Director

Planit; Baltimore (MD); Hybrid; USD 135,000 - 155,000; Full time

Benefits offered by this job

Health/dental/vision/disability

401(k) with match

Profit-sharing

Paid holidays and PTO

Fitness allowance

Technology stipend

Free parking

Job summary

Planit, an independent advertising agency in Baltimore, seeks an experienced HR leader to guide people strategy and cultivate culture. As Director of Human Resources, you’ll advise ownership and managers, shape talent practices, and ensure HR programs support a high-performing organization.

You’ll oversee employee relations, performance management, recruitment, compensation, benefits, and development, while championing Planit’s values across the employee lifecycle.

Qualifications

• 8+ years of progressive Human Resources experience, including HR leadership responsibility.
• Experience coaching managers and advising senior leadership.

Responsibilities

• Develop and lead Planit’s people strategy in support of culture, goals, and growth.
• Advise ownership, Senior Leadership, managers, and employees.
• Lead employee relations, performance management, manager development, and difficult workplace conversations.
• Oversee recruiting, workforce planning, onboarding, career development, and retention efforts.
• Champion Planit’s culture and values throughout the employee experience.
• Maintain HR policies, compliance, payroll, HR systems, and benefits administration.
• Lead and develop the HR Coordinator.

Skills

HR leadership

employee relations

coaching managers

communication

emotional intelligence

discretion

Education

Bachelor’s degree in business/management or related field

Tools

SHRM or HRCI certification

Job description

Planit is a full-service, independent advertising agency based in Baltimore. We’re home to more than 85 strategists, creatives, account leaders, media experts, developers, PR professionals, producers, and problem solvers.

Our culture is built around four values: Goodness, Collaboration, Remarkability, and Grit. Our people are central to our success, and we’re looking for an HR leader who can help us strengthen both our culture and our business.

Planit’s Director of Human Resources is a visible leader, trusted advisor, culture champion, and advocate for both our people and the agency. As a member of our Senior Leadership Team, you’ll work closely with ownership, managers, and employees across Planit. You’ll help shape our people strategy, strengthen our managers, attract and retain great talent, and make sure our HR practices support a healthy, high-performing organization.

We’re looking for someone who understands that taking care of our people and the business go hand in hand. The right HR leader can balance both, advocate for what is fair and right, and make thoughtful decisions that support our people and the long-term health of Planit.

WHAT YOU'LL LEAD

• Develop and lead Planit’s people strategy in support of our culture, business goals, and growth.
• Advise and coach ownership, Senior Leadership, managers, and employees.
• Lead employee relations, performance management, manager development, and difficult workplace conversations.
• Lead recruiting, workforce planning, onboarding, career development, and retention efforts.
• Oversee compensation, benefits, engagement, and employee development programs.
• Champion Planit’s culture and values throughout the employee experience.
• Maintain accountability for HR policies, compliance, payroll, HR systems, and benefits administration.
• Lead and develop our HR Coordinator.

YOU'LL THRIVE HERE IF:

• You’re a confident HR leader who brings a point of view, not just a policy.
• You listen well and show empathy, but you’re also comfortable holding people accountable, respectfully challenging employees, managers, or senior leaders when necessary.
• You understand the business side of HR and can balance people needs with organizational priorities.
• You’re comfortable coaching managers through difficult situations.
• You’re visible, approachable, responsive, and genuinely enjoy being part of the organization you support.
• You thrive in a creative, fast-moving environment.

QUALIFICATIONS

• 8+ years of progressive Human Resources experience, including HR leadership responsibility.
• Strong experience in employee relations, performance management, recruiting, compensation, benefits, and employment compliance.
• Demonstrated experience coaching managers and advising senior leadership.
• Strong communication skills, business judgment, emotional intelligence, and discretion.
• Bachelor’s degree in business/management or other related field.
• SHRM or HRCI certification preferred.
• Experience in an advertising agency, professional services firm, entrepreneurial business, or similar environment is a plus.

PHYSICAL & WORK ENVIRONMENT

Planit is an office-first hybrid workplace. We work together in our Baltimore office Tuesday, Wednesday, and Thursday and remotely Monday and Friday. For this leadership role, visibility, accessibility, and active participation in agency life are important. We are looking for someone who wants to be present, connected, and engaged with the people they support.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds; at times repeatedly in a week during video shoots at a variety of work locations. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.

COMPENSATION & BENEFITS

• Salary Range: $135,000–$155,000
• Planit offers a comprehensive benefits package including health/dental/vision/disability, 401(k) with match, profit-sharing, paid holidays, and PTO.
• Additional employee wellness benefits include a fitness allowance, technology stipend, and free parking.

We’re looking for an HR leader who loves the company enough to advocate for it and understands its people well enough to advocate for them. Someone employees trust, managers rely on, and senior leaders respect. Someone with the confidence to take a position, the judgment to know when to push back, and the emotional intelligence to navigate difficult situations without losing sight of either the person or the business.

If that sounds like the kind of HR leadership you believe in, we’d like to meet you.