HubSpot Marketing Lead: Lead Gen & AI SEO Strategy

HubSearch, Inc.; Boca Raton (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

HubSearch, Inc. is seeking a strategic, hands-on marketing leader to drive lead generation and optimize performance. You will own the strategy and execution behind HubSpot Marketing Hub, lifecycle marketing, and AI search discoverability to generate qualified leads for the sales team.

You will optimize campaigns, nurture leads, and align marketing with sales. The role focuses on measurable ROI, data-driven improvements, and scalable growth across channels.

Qualifications

• Hands-on with HubSpot Marketing Hub including workflows and campaigns.
• Proven lead generation strategies with measurable ROI.
• Strong lifecycle marketing and buyer journey understanding.
• Experience with marketing analytics and attribution to business outcomes.

Responsibilities

• Own and optimize HubSpot Marketing Hub including automation and lead nurturing.
• Develop and execute lead generation strategies driving qualified inbound leads.
• Manage lead lifecycle from capture to nurturing and sales handoff.
• Build targeted campaigns aligned with buyer journey stages.
• Ensure data flow between marketing and sales for reporting and performance.
• Optimize website content, forms, and landing pages for conversions.
• Analyze traffic and campaigns to improve organic visibility and inbound leads.

Skills

HubSpot knowledge

Lead generation strategy

Lifecycle marketing

Marketing analytics

SEO & AI search awareness

Tools

HubSpot Marketing Hub

WordPress

SEO tools

Job description

HubSearch, Inc. is seeking a strategic, hands-on marketing leader to drive lead generation and optimize performance. You will own the strategy and execution behind HubSpot Marketing Hub, lifecycle marketing, and AI search discoverability to generate qualified leads for the sales team.

You will optimize campaigns, nurture leads, and align marketing with sales. The role focuses on measurable ROI, data-driven improvements, and scalable growth across channels.