HubSpot Lifecycle Marketing Lead — B2B & Webinars

Just Right Reader, Inc.; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Mission-driven company

Collaborative work environment

Competitive salary and benefits

Job summary

Just Right Reader, Inc. seeks a Marketing HubSpot Lead to own the B2B lifecycle strategy within the Marketing team. You will manage HubSpot platforms, coordinate external agencies, and drive campaigns, automation, and reporting to grow revenue.

In this role you’ll optimize lead qualification (MQL/SQL), nurture programs, webinars, data governance, and CRM hygiene, partnering with IT and Sales to accelerate activation and retention of business customers.

Qualifications

• Hands-on experience owning HubSpot Marketing Hub and CRM.
• Experience managing a HubSpot agency or external partner.
• Experience delivering automated email, nurture, and webinar campaigns.
• Strong understanding of lead management, segmentation, and reporting.
• B2B lifecycle or demand-generation marketing experience required.

Responsibilities

• Act as Marketing's lead owner and internal expert for HubSpot.
• Manage the HubSpot agencies marketing projects, including briefs, priorities, timelines, budgets, deliverables, and performance.
• Manage HubSpot workflows, emails, forms, landing pages, lists, lead scoring, and reporting.
• Build B2B lifecycle campaigns across acquisition, nurturing, onboarding, retention, and re-engagement.
• Plan and coordinate webinars, including speakers, promotion, registration, delivery, and follow-up.
• Develop webinar nurture campaigns that convert attendees and registrants into qualified leads.
• Maintain CRM data, lifecycle stages, segmentation, automation rules, and platform governance.
• Partner with IT on HubSpot integrations, data governance, access, security, and technical troubleshooting.
• Partner with Sales to improve lead qualification, routing, and follow-up. Define and optimize Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) criteria and handoff workflows.
• Report on campaign, funnel, webinar, and revenue performance.
• Maintain email deliverability, consent, and data-protection standards.
• Manage marketing attribution models and tracking to accurately evaluate channel performance and campaign ROI.

Skills

HubSpot Marketing Hub

CRM

Lead nurturing

Campaign management

Data governance

Webinars

MQL/SQL

Tools

HubSpot

Job description

Just Right Reader, Inc. seeks a Marketing HubSpot Lead to own the B2B lifecycle strategy within the Marketing team. You will manage HubSpot platforms, coordinate external agencies, and drive campaigns, automation, and reporting to grow revenue.

In this role you’ll optimize lead qualification (MQL/SQL), nurture programs, webinars, data governance, and CRM hygiene, partnering with IT and Sales to accelerate activation and retention of business customers.