HubSpot Marketing Lead — B2B Lifecycle & Campaigns

Just Right Reader; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Growth opportunities

Educational mission

Job summary

Just Right Reader is seeking a Marketing HubSpot Lead to own HubSpot for the Marketing department and drive the B2B customer lifecycle strategy. You will manage the internal HubSpot usage and, when needed, the external HubSpot agency to deliver effective campaigns, automation, reporting, and revenue growth.

You will serve as the internal expert for HubSpot, overseeing workflows, emails, forms, landing pages, lists, lead scoring, and analytics.

Qualifications

• Hands-on experience owning HubSpot Marketing Hub and CRM.
• Experience managing a HubSpot agency or external partner.
• Experience delivering automated email, nurture, and webinar campaigns.
• Strong understanding of lead management, segmentation, and reporting.

Responsibilities

• Own HubSpot for the Marketing department and act as internal expert.
• Manage HubSpot agencies projects, including briefs, timelines, budgets, and deliverables.
• Maintain HubSpot workflows, emails, forms, landing pages, lists, and reporting.
• Build B2B lifecycle campaigns across acquisition, nurturing, onboarding, retention, and re-engagement.
• Plan and coordinate webinars, including speakers and follow-up.
• Develop webinar nurture campaigns that convert attendees into qualified leads.
• Maintain CRM data, lifecycle stages, segmentation, automation rules, and governance.
• Partner with IT on HubSpot integrations, data governance, access, security, and troubleshooting.
• Partner with Sales to improve lead qualification, routing, and handoff workflows.

Skills

HubSpot CRM

Lifecycle marketing

Lead management

Reporting

Tools

HubSpot Marketing Hub

Job description

Just Right Reader is seeking a Marketing HubSpot Lead to own HubSpot for the Marketing department and drive the B2B customer lifecycle strategy. You will manage the internal HubSpot usage and, when needed, the external HubSpot agency to deliver effective campaigns, automation, reporting, and revenue growth.

You will serve as the internal expert for HubSpot, overseeing workflows, emails, forms, landing pages, lists, lead scoring, and analytics.