HubSpot Automation Lead | AI-Driven Digital Experience

EBSCO Information Services, Inc.

Topeka (KS)

On-site

USD 110,000 - 158,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life & Disability insurance

FSA

Retirement plan

Parental leave

Paid time off

Mentoring program

Job summary

EBSCO Information Services, a leader in research solutions, seeks a Sr. Marketing Automation Specialist — Digital Experience to shape digital journeys and connect website engagement with ongoing marketing interactions in HubSpot.

You will design AI-enabled journeys, map and nurture prospects, and own the data connections between the website and HubSpot while enabling accurate tracking and segmentation. This role emphasizes AI-enabled personalization and scalable marketing automation.

Qualifications

7+ years of experience in Marketing Operations or Marketing Automation.
2+ years of direct hands-on experience with HubSpot Marketing Hub.
Experience designing and managing complex HubSpot workflows and nurture programs. You understand forms, landing pages, segmentation, personalization, and digital conversion
Experience working with digital advertising platforms that drive traffic into digital marketing experiences
Strong analytical, troubleshooting, and documentation skills.

Responsibilities

Design and implement AI-enabled digital journeys across the website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
Establish standards for website-to-HubSpot tracking and data collection so engagement can support segmentation, automation and lead nurturing.
Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities. Identify opportunities to use AI and automation to improve personalization, conversion, digital engagement, and marketer productivity.
Help define high-value digital engagement and partner with the team to determine which behaviors should contribute to lead scoring and qualification.
Maintain QA and documentation for major automations - including dependencies, triggers, and business rules.