Senior HubSpot Marketing Automation Lead

EBSCO Information Services, Inc.; Pierre (SD); On-site; USD 110,000 - 158,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Flexible spending accounts

Retirement Savings Plan

Paid Parental Leave

Holidays and PTO

Job summary

EBSCO Information Services, Inc. is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape digital journeys connecting website engagement with HubSpot.

You will unify marketing automation, personalization, and behavioral data to nurture and qualify leads, while exploring AI-enabled strategies to improve relevance and scalability. This role sits at the intersection of digital experience and marketing operations, focusing on HubSpot connections rather than design or

Qualifications

• 7+ years of experience in Marketing Operations or Marketing Automation
• 2+ years of hands-on experience with HubSpot Marketing Hub
• Experience designing and managing complex HubSpot workflows and nurture programs
• Experience with digital advertising platforms driving traffic to digital experiences
• Strong analytical, troubleshooting, and documentation skills

Responsibilities

• Design and implement AI-enabled digital journeys across the website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers
• Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement
• Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints
• Own the operational connection between the website and HubSpot, ensuring data is captured accurately
• Establish standards for website-to-HubSpot tracking and data collection to support segmentation, automation and lead nurturing
• Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities to improve personalization and productivity
• Help define high-value digital engagement and determine which behaviors contribute to lead scoring and qualification
• Maintain QA and documentation for major automations including dependencies, triggers, and business rules

Skills

Marketing operations

HubSpot automation

AI-enabled marketing

Digital engagement

Lead nurturing

Tools

HubSpot Marketing Hub

NetSuite

Job description

EBSCO Information Services, Inc. is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape digital journeys connecting website engagement with HubSpot.

You will unify marketing automation, personalization, and behavioral data to nurture and qualify leads, while exploring AI-enabled strategies to improve relevance and scalability. This role sits at the intersection of digital experience and marketing operations, focusing on HubSpot connections rather than design or