HubSpot-Powered Marketing Automation Lead

EBSCO Information Services, Inc.; Raleigh (NC); On-site; USD 110,000 - 158,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Retirement Plan

Parental Leave

PTO

Mentoring Program

Job summary

EBSCO Information Services, Inc. seeks a Sr. Marketing Automation Specialist — Digital Experience to design AI-enabled journeys in HubSpot and across the website.

You will connect HubSpot to web touchpoints, build nurture programs, and optimize lead scoring for global B2B marketing. This role offers remote work within the US and opportunities to advance marketing automation capabilities. You will collaborate across Marketing, Web, and Operations to drive measurable engagement and ensure data

Qualifications

• 7+ years of experience in Marketing Operations or Marketing Automation.
• 2+ years of direct hands-on experience with HubSpot Marketing Hub.
• Experience designing and managing complex HubSpot workflows and nurture programs. You understand forms, landing pages, segmentation, personalization, and digital conversion.
• Experience working with digital advertising platforms that drive traffic into digital marketing experiences.
• Strong analytical, troubleshooting, and documentation skills.

Responsibilities

• Design and implement AI-enabled digital journeys across the website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
• Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
• Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
• Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
• Establish standards for website-to-HubSpot tracking and data collection so engagement can support segmentation, automation and lead nurturing.
• Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities. Identify opportunities to use AI and automation to improve personalization, conversion, digital engagement, and marketer productivity.
• Help define high-value digital engagement and partner with the team to determine which behaviors should contribute to lead scoring and qualification.
• Maintain QA and documentation for major automations - including dependencies, triggers, and business rules.

Skills

Marketing Operations

Marketing Automation

Analytical skills

Documentation

Problem solving

Tools

HubSpot Marketing Hub

NetSuite

Tracking scripts

Tag management

CRM integrations

Job description

EBSCO Information Services, Inc. seeks a Sr. Marketing Automation Specialist — Digital Experience to design AI-enabled journeys in HubSpot and across the website.

You will connect HubSpot to web touchpoints, build nurture programs, and optimize lead scoring for global B2B marketing. This role offers remote work within the US and opportunities to advance marketing automation capabilities. You will collaborate across Marketing, Web, and Operations to drive measurable engagement and ensure data