HubSpot & AI-Driven Digital Experience Lead

EBSCO Information Services, Inc.

Hartford (CT)

On-site

USD 110,000 - 158,000

Full time

14 days+

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Benefits offered by this job

Health benefits

Retirement plan

Parental leave

Paid time off

Mentoring program

Job summary

EBSCO Information Services is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape ai-enabled digital journeys that connect our website engagement with HubSpot marketing actions.

You will orchestrate automation, personalization, and lead activity across experiences that move prospects from initial engagement to nurture and qualification. The role sits at the intersection of digital experience and marketing operations, focusing on ensuring HubSpot connections support

Qualifications

7+ years of experience in Marketing Operations or Marketing Automation.
2+ years of direct hands-on experience with HubSpot Marketing Hub.
Experience designing and managing complex HubSpot workflows and nurture programs.
Experience working with digital advertising platforms that drive traffic into digital marketing experiences.
Strong analytical, troubleshooting, and documentation skills.

Responsibilities

Design and implement AI-enabled digital journeys across the website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
Establish standards for website-to-HubSpot tracking and data collection so engagement can support segmentation, automation and lead nurturing.
Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities.
Help define high-value digital engagement and partner with the team to determine which behaviors should contribute to lead scoring and qualification.
Maintain QA and documentation for major automations - including dependencies, triggers, and business rules.