HS Launch Marketing Manager – HCP Strategy

AbbVie; Mettawa (IL); On-site; USD 100,000 - 170,000; Full time

Job summary

AbbVie seeks a Marketing Manager to develop stakeholder-specific messaging for two upcoming Hidradenitis Suppurativa launches, leveraging HCP journey insights and coordinating across immunology teams and external partners. The role focuses on go-to-market planning and integrated execution of promotion across multiple channels.

The successful candidate will drive cross-functional collaboration, manage tactics with agencies, and enable a cohesive HCP experience from strategy through training to

Qualifications

• Pharmaceutical marketing experience, preferably with HCP marketing.
• Ability to work in a fast-paced, matrixed environment.
• Strong planning, organization, and execution skills.
• Excellent communication and presentation abilities.
• Experience with multi-channel HCP promotional tactics.
• Proven cross-functional collaboration across teams.

Responsibilities

• Develop stakeholder-specific messaging for HCPs across channels for two HS launches.
• Coordinate go-to-market strategy, launch planning, and tactical execution.
• Partner with agency and internal teams to produce ISA, playbook, iRep, and print materials.
• Support HCP NPP strategy across website, social, digital media, CRM/email, and search.
• Use insights and performance data to optimize engagement and metrics.
• Monitor market dynamics and adapt franchise plans accordingly.
• Collaborate with marketing and cross-functional stakeholders on budgets and training.
• Drive launch tools training with sales, ensuring effective field execution.

Skills

Pharma marketing

Cross-functional teamwork

Strategic planning

Communication skills

HCP promotion

Digital & multi-channel

Education

Bachelor's Degree

Job description

AbbVie seeks a Marketing Manager to develop stakeholder-specific messaging for two upcoming Hidradenitis Suppurativa launches, leveraging HCP journey insights and coordinating across immunology teams and external partners. The role focuses on go-to-market planning and integrated execution of promotion across multiple channels.

The successful candidate will drive cross-functional collaboration, manage tactics with agencies, and enable a cohesive HCP experience from strategy through training to