Director, Patient Marketing: Launch & Education Leader

MoonLake Immunotherapeutics AG; Florida; On-site; USD 180,000 - 240,000; Full time

Job summary

MoonLake Immunotherapeutics AG is seeking a Director of Patient Marketing to craft and drive the patient marketing strategy for hidradenitis suppurativa, translating patient insights into education, engagement and brand experiences. You will partner with HCP Marketing, Patient Services and cross-functional teams to address barriers across the patient journey.

The role leads patient campaign development, agency management, and budget oversight, ensuring compliant pre/post-approval messaging and a

Qualifications

• Bachelor’s degree is required; an advanced degree is strongly preferred.
• Extensive experience leading patient or consumer marketing in biotechnology or pharmaceuticals.
• Experience translating patient insights into education, campaigns and resources.
• Experience with product launches and cross-functional collaboration.

Responsibilities

• Develop and execute patient marketing strategy for HS launch.
• Lead patient campaigns, messaging, and education resources.
• Coordinate with HCP Marketing, Patient Services, Market Access, Medical and Sales.
• Manage agency, vendor, and budget for patient marketing initiatives.
• Establish KPIs, dashboards, and drive optimization of patient campaigns.

Skills

Strategic marketing

Campaign management

Analytics & insights

Patient journey mapping

Education

Bachelor’s degree

Advanced degree strongly preferred (MSc, MBA, PhD, PharmD, or MD)

Job description

MoonLake Immunotherapeutics AG is seeking a Director of Patient Marketing to craft and drive the patient marketing strategy for hidradenitis suppurativa, translating patient insights into education, engagement and brand experiences. You will partner with HCP Marketing, Patient Services and cross-functional teams to address barriers across the patient journey.

The role leads patient campaign development, agency management, and budget oversight, ensuring compliant pre/post-approval messaging and a