Patient Marketing Lead — DTC & Ambassador Campaigns

UCB Inc.; Atlanta (GA); Hybrid; USD 148.000 - 195.000; Vollzeit

Zusammenfassung

UCB Inc. is seeking a Patient Marketing Lead for the Hidradenitis Suppurativa indication to shape patient-focused marketing strategy and lead execution.

You will drive DTC campaigns, patient ambassador programs, media strategy, and cross-functional collaboration with HCP and Medical teams to ensure cohesive, compliant outreach. The role requires 8+ years in pharma/biotech marketing with a track record of meeting targets.

Qualifikationen

• BS/BA degree required.
• 8+ years in pharmaceutical/biotech marketing with targets.
• MBA preferred.
• Dermatology and/or biologic marketing experience preferred.
• Pre-launch, peri-launch, and launch experience preferred.
• Prior experience developing national DTC/DTP campaigns from strategy through execution.
• Prior experience working with Marketing, Legal, Market Access, Privacy, and Compliance.
• Prior experience managing agencies of record to deliver tactical plans on time and on budget.
• Solid speaking, writing, and budgeting skills, with the ability to present to groups of all sizes, sometimes on short notice.
• Prior experience working with patient ambassadors and/or influencers.
• Ability to influence across the internal matrix to drive change and gain stakeholder support.

Aufgaben

• Lead campaign development and strategy for patients.
• Gather insights to build and execute HS patient education and engagement strategy.
• Lead business strategy for brand growth amid market changes.
• Develop promotional materials to support DTP, patient engagement, and digital marketing initiatives, and manage content through the review committee process.
• Lead the agency of record and key third-party vendors to deliver insight-based solutions.
• Work cross‑functionally with HCP and Medical teams to ensure continuity in execution.
• Own the patient ambassador/influencer strategy and identification process.
• Strategically manage the OpEx budget and report spend targets to leadership.
• Deliver on project requirements with flawless execution and innovative thinking.
• Ensure compliance and ethical decision-making across the organization.

Kenntnisse

Leadership

Strategic marketing

Budget management

Stakeholder engagement

Communication

Ausbildung

BS/BA degree

MBA preferred

Tools

Marketing analytics

Agency management

Jobbeschreibung

UCB Inc. is seeking a Patient Marketing Lead for the Hidradenitis Suppurativa indication to shape patient-focused marketing strategy and lead execution.

You will drive DTC campaigns, patient ambassador programs, media strategy, and cross-functional collaboration with HCP and Medical teams to ensure cohesive, compliant outreach. The role requires 8+ years in pharma/biotech marketing with a track record of meeting targets.