Associate Director, Immunology Consumer Marketing - Launch

AbbVie Inc.; Mettawa (IL); On-site; USD 142,000 - 269,000; Full time

Benefits offered by this job

Paid time off

401(k) plan

Job summary

AbbVie Inc. in the United States (IL, Mettawa) seeks an Associate Director for Consumer Marketing to lead launch planning, strategy and go-to-market execution for HS indications.

You will partner with cross-functional teams to create unbranded and branded campaigns across channels and manage agency relationships within a HS portfolio strategy framework. You will report to the Consumer Director of Dermatology and drive data-driven insights, ROI measurement and budget stewardship to grow brand

Qualifications

• 8+ years of consumer marketing experience with media focus.
• Experience in digital marketing, broadcast and media planning leadership.
• Ability to lead cross-functional teams and manage timelines and budgets.
• Excellent communication, writing and presentation skills.
• Experience working with external agencies and matrixed organizations.

Responsibilities

• Lead launch strategy development and go-to-market planning for new indications.
• Collaborate with external agencies and internal partners to execute marketing plans.
• Manage DTC advertising for education, brand awareness, acquisition and conversion across channels.
• Lead media planning in partnership with AbbVie Media and external agencies.
• Coordinate with Public Affairs, Legal, Regulatory, Medical and other groups for compliance.
• Use data-driven insights to understand marketplace trends and patient journeys.
• Perform competitive assessments and plan implications for indications and patients.
• Evaluate campaign effectiveness with metrics to ensure ROI and brand objectives.
• Help patients manage conditions through improved experiences.
• Grow brand/product penetration, share and awareness.
• Track and manage marketing budgets and timelines across multiple projects.
• Drive innovation through new technologies and ways of working.

Skills

Cross-functional leadership

Budget management

Media planning

Digital marketing

Communication

Stakeholder management

Education

BA/BS

MBA

Job description

AbbVie Inc. in the United States (IL, Mettawa) seeks an Associate Director for Consumer Marketing to lead launch planning, strategy and go-to-market execution for HS indications.

You will partner with cross-functional teams to create unbranded and branded campaigns across channels and manage agency relationships within a HS portfolio strategy framework. You will report to the Consumer Director of Dermatology and drive data-driven insights, ROI measurement and budget stewardship to grow brand