Associate Director, Immunology Consumer Marketing (HS Launch)

AbbVie; Illinois; On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Paid time off

Health insurance

401(k)

Job summary

AbbVie in the United States seeks an Associate Director for Consumer Marketing to lead launch planning and GTM strategy for Hidradenitis Suppurativa. You will partner with Professional Marketing, Marketing Analytics, Medical Affairs, Legal and agencies to develop branded and unbranded campaigns across channels.

You will guide cross-functional teams, manage budgets, measure outcomes, and use patient journeys to improve experiences and drive brand growth.

Qualifications

• BA/BS required; MBA preferred.
• 8+ years in consumer marketing with media, including digital marketing.
• Experience launching products and leading cross-functional teams.
• Strong communication and presentation skills.
• Ability to lead in a matrix organization.

Responsibilities

• Lead launch strategy and GTM planning for potential new indications.
• Collaborate with agencies and internal partners to execute marketing plans.
• Manage DTC advertising across channels (CRM, in-office, print, SEM, digital).
• Oversee media planning with AbbVie and external agencies.
• Coordinate cross-functional groups to ensure compliant promotional material.
• Extract insights from patient journeys to inform campaigns.
• Evaluate campaign performance and ROI to meet objectives.
• Grow brand awareness, penetration, and market share.
• Manage marketing budget and align timelines.

Skills

Brand marketing

Campaign management

Cross-functional leadership

Digital marketing

Budget management

Strategic planning

Communication

Education

BA/BS in Marketing or related field

MBA preferred

Job description

AbbVie in the United States seeks an Associate Director for Consumer Marketing to lead launch planning and GTM strategy for Hidradenitis Suppurativa. You will partner with Professional Marketing, Marketing Analytics, Medical Affairs, Legal and agencies to develop branded and unbranded campaigns across channels.

You will guide cross-functional teams, manage budgets, measure outcomes, and use patient journeys to improve experiences and drive brand growth.