Hospital Marketer

Advocate Healthcare of East Boston; Boston (MA); On-site; USD 55,000 - 75,000; Full time

Job summary

Advocate Healthcare of East Boston is seeking a Hospital Marketer to drive census growth at our Skilled Nursing Facility. You will engage hospitals, medical professionals, and community groups to promote bed availability and services.

You will develop referral networks, oversee admissions intake, and collaborate with leadership to ensure timely admissions decisions. The role requires strong communication, organization, and the ability to train staff on admissions processes.

Qualifications

• Sales experience in SNF healthcare settings.
• Strong presentation and organizational skills.
• Ability to work independently and manage multiple relationships.

Responsibilities

• Conduct outside sales calls to hospitals, medical professionals, senior organizations, and community groups to promote services and educate on bed availability.
• Develop and maintain relationships with referral sources to drive admissions and meet community needs.
• Intake information from referrals and clients in a professional manner, ensuring a seamless admission process.
• Collaborate with the DON and Administrator to facilitate timely admissions decisions.
• Train and coordinate in-house staff on admissions processes and serve as a resource for inquiries and tours.
• Stay informed about federal and state regulations, Medicare/Medicaid reimbursement, and managed care referral processes.
• Monitor inquiry and admission trends to support quality improvement initiatives.
• Maintain a database of medical contacts and community resources; track industry trends and regulatory issues.
• Assist in developing facility marketing materials such as brochures, press releases, and advertisements.

Skills

Sales experience

SNF community relations

Presentation skills

Organizational skills

Independent work

Healthcare referral processes

Computer skills

Interpersonal skills

Flexibility in hours

Job description

Hospital Marketer

Job Description:

Join our team as a dedicated and compassionate Hospital Marketer at our Skilled Nursing Facility. In this role, you will play a crucial part in increasing our facility's census and referral base through proactive sales and community engagement efforts.

Key Responsibilities:

• Conduct outside sales calls to hospitals, medical professionals, senior organizations, and community groups to promote our services and educate on bed availability.


• Develop and maintain relationships with referral sources to drive admissions and meet the needs of the community.


• Intake information from referrals and clients in a professional manner, ensuring a seamless admission process.


• Collaborate closely with the DON and Administrator to facilitate timely admissions decisions.


• Train and coordinate in-house staff on admissions processes and serve as a resource for inquiries and tours.


• Stay informed about federal and state regulations, Medicare/Medicaid reimbursement, and managed care referral processes.


• Monitor inquiry and admission trends to support continuous quality improvement initiatives.


• Maintain a database of medical contacts and community resources, keeping abreast of industry trends and regulatory issues.


• Assist in developing facility marketing materials such as brochures, press releases, and advertisements.

Qualifications:

• Preferably have sales and SNF community relations experience, particularly in SNF healthcare settings.


• Excellent presentation and organizational skills.


• Ability to work independently and demonstrate strong self-motivation.


• Familiarity healthcare referral processes.


• Proficiency in computer skills relevant to the role.


• Strong interpersonal skills and the ability to build effective relationships.


• Flexibility in working hours to accommodate sales responsibilities.