Hospital Liaison

Medical Facilities Of America, Inc.; Norfolk (VA); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Bonus potential

Health benefits (Medical, Dental, VIs​

401(k) and other elective benefits

Paid Time Off

Career growth opportunities

Job summary

Norfolk Health & Rehabilitation Center in Norfolk, VA is seeking a Hospital Liaison to support the Hampton Roads area. You will build and maintain relationships with hospital discharge planners, case managers, physicians, and other referral sources to promote post-acute rehabilitation and skilled nursing services.

The role emphasizes education of referral partners on clinical capabilities, collaboration with admissions and clinical teams to facilitate timely transitions, and ongoing referral

Qualifications

• Bachelor's degree preferred in healthcare administration, marketing, business, or related field.
• Experience in hospital liaison, healthcare marketing, admissions, or business development preferred.
• Experience with hospitals, discharge planners, case managers, or post-acute providers preferred.
• Understanding of skilled nursing and hospital discharge processes.
• Proven ability to build positive relationships with healthcare referral sources.
• Excellent communication and organizational skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Reliable transportation and willingness to travel throughout the Hampton Roads area.

Responsibilities

• Develop and maintain strong relationships with hospital discharge planners, case managers, social workers, physicians, and other referral sources in the Hampton Roads area.
• Establish a consistent presence in assigned hospitals to promote post-acute rehabilitation and skilled nursing services and identify admission opportunities.
• Educate referral partners on clinical capabilities, programs, rehabilitation services, and admission criteria.
• Collaborate with admissions and clinical teams to evaluate referrals, address barriers, and facilitate timely transitions.
• Identify opportunities to expand referral relationships and support census development goals.
• Monitor referral activity, hospital trends, and market opportunities for growth and improvement.
• Maintain communication with referral partners with timely follow-up and service.
• Participate in marketing and admissions meetings with updates on referrals and market trends.
• Maintain records of referral development activities and submit reports.
• Other duties as necessary for facility operations.

Skills

Relationship building

Communication

Time management

Travel willingness

Education

Bachelor's degree

Job description

Norfolk Health & Rehabilitation Center in Norfolk, VA is seeking a qualified candidate to join our team as a Hospital Liaison, serving the greater Hampton Roads area.

As a Hospital Liaison, you will play a vital role in supporting our commitment to Care Beyond Compare by developing strong relationships with hospitals, discharge planners, case managers, and other healthcare professionals throughout the Hampton Roads community.

This position focuses on building and maintaining referral relationships, identifying opportunities for admissions, and helping patients and families navigate the transition from acute care to post-acute rehabilitation and skilled nursing services. Working primarily in hospital settings, you will serve as a trusted resource for referral partners, promoting our clinical capabilities and coordinating with admissions and clinical teams to facilitate timely, appropriate patient placements.

The ideal candidate is a motivated, relationship-driven professional who understands the healthcare continuum, thrives in a fast-paced environment, and is passionate about connecting patients with the care they need.

What We Offer

• Competitive salary commensurate with experience

• Bonus potential based on performance

• Excellent Health Benefits (Medical, Dental, Vision)

• 401(k), Flexible Spending Account, & Other Elective Benefits Available

• Paid Time Off (PTO) for Full-Time Employees

• Career Growth Opportunities

What You'll Do

• Develop and maintain strong professional relationships with hospital discharge planners, case managers, social workers, physicians, and other referral sources throughout the Hampton Roads area.

• Establish a consistent presence in assigned hospitals to promote post-acute rehabilitation and skilled nursing services and identify potential admission opportunities.

• Educate referral partners on clinical capabilities, specialty programs, rehabilitation services, and appropriate admission criteria.

• Collaborate with admissions and clinical teams to evaluate potential referrals, address admission barriers, and facilitate timely patient transitions.

• Identify opportunities to expand referral relationships and implement strategies to support admissions and census development goals.

• Monitor referral activity, hospital trends, and market opportunities to identify areas for growth and improvement.

• Maintain consistent communication with referral partners, providing timely follow-up and exceptional service.

• Participate in marketing and admissions meetings, providing updates on referral activity, market trends, and opportunities for improvement.

• Maintain accurate records of referral development activities and submit required reports.

• Other duties as necessary for the successful operation of the facility.

What You Need

• Bachelor's degree in healthcare administration, marketing, business, or a related field preferred.

• Previous experience in hospital liaison, healthcare marketing, admissions, business development, or a related role preferred.

• Experience working with hospitals, discharge planners, case managers, or post-acute care providers strongly preferred.

• Understanding of skilled nursing, rehabilitation services, and the hospital discharge process.

• Proven ability to develop and maintain positive professional relationships with healthcare referral sources.

• Excellent communication, interpersonal, and relationship-building skills.

• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.

• Self-motivated and comfortable working independently with limited supervision.

• Reliable transportation and the ability to travel throughout the Hampton Roads area.

• Flexibility to respond to time-sensitive referral opportunities as needed.

If you're looking to join an outstanding team of professionals where you can build meaningful relationships, support patients through important care transitions, and make a sincere difference in someone's life, we're looking for you!