Hospice Sales and Marketing Manager

Suite Living Senior Care; White Bear Lake (MN); On-site; USD 120,000 - 190,000; Full time

Job summary

Suite Living Hospice Care is seeking an experienced Hospice Business Development Manager to drive growth across 21 Suite Living Senior Care communities in the Minneapolis–St. Paul metro area.

The role focuses on expanding hospice census through strategic sales, education, and relationship-building with residents, families, and clinical staff. Responsibilities include developing growth strategies, tracking KPIs, and coordinating with leadership to refine the service delivery model while ensuring

Qualifications

• Minimum 5+ years of hospice experience.
• Strong understanding of hospice regulations, eligibility criteria, and care delivery.
• Proven ability to build relationships and influence without authority.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute a comprehensive hospice growth strategy across 21 Suite Living communities.
• Establish measurable goals, KPIs, and accountability metrics to track progress toward 100+ patients.
• Analyze trends, referral patterns, and barriers to hospice adoption, adjusting strategy accordingly.
• Build strong relationships with Housing Directors, Nurse Managers, clinical staff, residents and families.
• Serve as the primary liaison between Suite Living Hospice Care and Suite Living Senior Care communities.
• Conduct regular onsite visits across all locations to drive engagement and visibility.
• Educate residents, families, and staff on hospice benefits, eligibility and philosophy of care.
• Provide in-services and training to community teams to improve understanding and referrals.
• Ensure ethical, patient-centered discussions that respect the resident-choice model.
• Create and implement targeted internal marketing campaigns to increase awareness and referrals.
• Develop messaging that differentiates Suite Living Hospice Care from competitors.
• Partner with leadership to refine value proposition and service delivery model.
• Assess potential hospice eligibility and guide families through decision-making during admissions.

Skills

Hospice experience

Relationship building

Sales & marketing

Communication skills

Strategic thinking

Job description

Hospice Business Development

Company: Suite Living Hospice Care

Location: White Bear Lake, MN (Travel Required)

Schedule: Full-Time | 100% Onsite | Core Hours: 8:00 AM – 4:30 PM

Position Overview

Suite Living Hospice Care is seeking an experienced and results-driven Hospice Business Development Manager to lead the growth of our hospice program across 21 Suite Living Senior Care communities throughout the Minneapolis–St. Paul metro area. Suite Living Hospice Care is one of the hospice options available to residents of Suite Living Senior Care. Residents and their families may choose Suite Living Hospice Care, another hospice provider, or choose not to receive hospice services. This position will be responsible for developing and executing a comprehensive sales and marketing strategy designed to increase awareness, strengthen relationships, generate referrals, and grow our hospice census. This is a highly visible, relationship-focused position requiring strong sales ability, excellent communication skills, initiative, and a genuine understanding of hospice and senior care.

Key Responsibilities

Growth Strategy & Execution

• Develop and execute a comprehensive hospice growth strategy to increase census across all Suite Living communities
• Establish measurable goals, KPIs, and accountability metrics to track progress toward 100+ patients
• Analyze trends, referral patterns, and barriers to hospice adoption, adjusting strategy accordingly

Community Engagement & Relationship Building

• Build strong relationships with:
  • Housing Directors
  • Nurse Managers and clinical staff
  • Residents and family members
• Serve as the primary liaison between Suite Living Hospice Care and Suite Living Senior Care communities
• Conduct regular onsite visits across all 21 locations to drive engagement and visibility

Clinical Education & Advocacy

• Educate residents, families, and staff on the benefits, eligibility, and philosophy of hospice care
• Provide in-services and training to community teams to improve understanding and appropriate referrals
• Ensure ethical, patient-centered discussions that respect the resident-choice model

Sales & Marketing Leadership

• Create and implement targeted internal marketing campaigns to increase awareness and referrals
• Develop messaging that differentiates Suite Living Hospice Care from competitors
• Partner with leadership to refine value proposition and service delivery model

Admissions & Conversion Support

• Support the referral and admission process by:
  • Assessing potential hospice eligibility
  • Guiding families through decision-making
  • Collaborating with clinical teams to ensure smooth transitions
• Improve conversion rates from referral to admission

Cross-Functional Collaboration

• Work closely with hospice clinical leadership, operations, and executive teams
• Provide regular reporting on census growth, pipeline activity, and strategic initiatives
• Contribute to continuous improvement of hospice services and patient experience

Qualifications

Required

• Minimum 5+ years of hospice experience
• Strong understanding of hospice regulations, eligibility criteria, and care delivery
• Proven ability to build relationships and influence without authority
• Excellent communication and presentation skills

Preferred

• Experience in hospice sales, marketing, or business development
• Experience working within senior living or assisted living environments
• Demonstrated success in growing census or program utilization

Key Competencies

• Relationship-driven and highly personable
• Strategic thinker with strong execution skills
• Clinically credible and trusted advisor
• Self-motivated with a growth mindset
• Comfortable navigating sensitive end-of-life conversations
• Data-informed and results-oriented

Success Metrics

• Increase hospice census from ~50 to 100+ patients
• Improved referral-to-admission conversion rates
• Increased staff and family understanding of hospice services
• Strong engagement across all 21 communities
• Consistent presence and relationship-building within each building

Why Join Suite Living Hospice Care?

Joining Suite Living Hospice Care means stepping into a high-impact, mission-driven role where you have the opportunity to shape and grow a hospice program that directly improves the lives of residents and their families. You will play a key leadership role in expanding access to compassionate, high-quality end-of-life care across 21 established senior living communities, while partnering closely with clinical and operational leaders who are deeply committed to excellence. This role offers a unique blend of clinical influence and strategic growth, giving you the ability to build meaningful relationships, drive measurable results, and leave a lasting impact on the organization's future-all while advancing care that truly matters.