VP of Business Development

Gentiva; Wichita Falls (TX); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive Pay

401(k) with Company Match

Career Advancement Opportunities

Job summary

Gentiva seeks a dynamic Vice President of Business Development – Hospice to lead sales strategy and execution across territories. You will direct teams, build strategic partnerships, and drive census growth in hospice services.

The role requires 5+ years in healthcare sales leadership, strong P&L awareness, and experience managing other sales leaders. Expect significant travel and cross-functional collaboration with clinical and operations leaders.

Qualifications

• Minimum 5+ years of healthcare sales leadership experience.
• Experience managing other sales leaders.
• Proven success developing growth strategies in hospice or home health.
• Strong budgeting, P&L, and financial reporting skills.

Responsibilities

• Lead hospice sales functions across assigned regions.
• Develop and implement sales methodologies to drive census growth.
• Collab orate on sales budgets and strategic growth plans.
• Hire, onboard and train high-performing sales teams.
• Build partnerships through outreach, referrals, and presentations.
• Ensure compliance with healthcare regulations.

Skills

Healthcare sales leadership

Leadership

CRM & data reporting

Communication & team-building

Education

Bachelor's degree

Master's degree

Tools

Excel

PowerPoint

CRM software

Job description

Overview

Lead with Purpose. Grow with Impact. Shape the Future of Hospice. We are seeking a dynamic and experienced Vice President of Business Development – Hospice to lead our sales strategy and execution across assigned territories. This leadership role is responsible for directing sales teams, building strategic relationships, and driving growth in hospice services. The ideal candidate will have a strong track record of healthcare sales leadership, a passion for building partnerships, and the ability to execute in a fast‑paced, mission‑driven environment.

Essential Functions Of Position

• Lead and manage hospice sales functions across assigned regions.
• Develop and implement effective sales methodologies to support referral and census growth.
• Analyze and assess sales strategies, methods, and performance metrics to drive continuous improvement.
• Collaborate in developing sales budgets and strategic growth plans.
• Identify and capitalize on new marketing and business development opportunities.
• Provide guidance, coaching, and accountability to sales professionals and leaders.
• Build strong relationships through targeted outreach, referrals, and presentations.
• Represent the organization at community and industry events to promote brand visibility.
• Partner with clinical and operational leaders to align business goals and optimize outcomes.
• Lead efforts in hiring, onboarding, and training high‑performing sales teams.
• Monitor and drive performance to meet or exceed admissions, census, and revenue goals.
• Ensure compliance with all corporate policies and healthcare regulations.

About You

Specialized Knowledge/Skills

• Deep understanding of state and federal hospice regulations and guidelines.
• Experience with budgeting, financial reporting, and P&L analysis.
• Strong leadership and problem‑solving capabilities.
• Comfortable with CRM and digital reporting tools.
• Excellent organizational, communication, and team‑building skills.
• Able to manage multiple priorities and adapt quickly.
• High level of professionalism, integrity, and follow‑through.

Education/Experience

• Bachelor’s degree required; Master’s degree preferred.
• Minimum 5+ years of healthcare sales leadership experience.
• Must have experience managing other sales leaders.
• Proven success in developing and executing growth strategies in hospice or home health.

Licenses/Certifications

• Valid driver’s license and automobile liability insurance required.

Training/Technology Requirements

• Proficient in Microsoft Excel and PowerPoint.
• Experience analyzing and presenting data from electronic systems.

Travel Requirements

• Travel required up to 60%.

We Offer

Benefits For All Associates (Full‑Time, Part‑Time & Per Diem)

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund

Additional Full‑Time Benefits

• Medical, Dental, Vision Insurance
• Mileage Reimbursement or Fleet Vehicle Program
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
• Free Continuing Education Units (CEUs)
• Company‑paid Life & Long‑Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Legalese

• This is a safety‑sensitive position.
• Employee must meet minimum requirements to be eligible for benefits.
• Where applicable, employee must meet state specific requirements.
• We are proud to be an EEO employer.
• We maintain a drug‑free workplace.