Hospice Growth Director: Strategic Outreach Lead

BrightSpring Health Services Corporation

Birmingham (AL)

On-site

USD 90,000 - 130,000

Full time

6 days ago

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Benefits offered by this job

Medical, Dental, Vision insurance

Health Savings & Flexible Spending

Tuition discounts & reimbursement

401(k) with company match

Generous PTO

Mileage reimbursement

Wellness and discount programs

Job summary

Adoration Health, part of BrightSpring Health Services, seeks a Director of Business Development in Birmingham, AL to lead growth initiatives for end-of-life care. You will direct marketing efforts, build community partnerships, and oversee outreach staff while shaping strategy and referral pipelines.

The role requires a Bachelor's in Marketing or related field, at least 3 years in hospice/home health marketing, and leadership experience.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or related field.
Minimum of 3 years’ experience in hospice and/or home health marketing.
At least 2 years in marketing leadership or management roles.
Demonstrated success in creating and executing strategic marketing plans that drive growth.

Responsibilities

Provide leadership and support to marketing liaisons across the state.
Oversee training, onboarding, and ongoing development of outreach staff.
Develop strategic marketing plans to meet growth targets and referral goals.
Monitor market trends, competitors, and referral patterns to guide sales efforts.
Maintain strong knowledge of hospice philosophy, compliance, and regulations.
Collaborate with internal teams to align outreach with patient and partner needs.
Ensure adherence to all applicable legal and regulatory requirements.