Director Of Business Development - Hospice

BrightSpring Health Services; Birmingham (AL); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

Health Savings & Flexible Spending (up

Tuition discounts & reimbursement

401(k) with company match

Generous PTO

Mileage reimbursement

Wellness and discount programs

Job summary

Adoration Health in Birmingham, AL is seeking a Director of Business Development to lead growth initiatives that deliver quality end‑of‑life care. You will drive strategy, expand outreach, and foster community trust to grow hospice services.

You will oversee marketing leadership, training, and state-wide outreach while aligning with regulatory requirements and patient needs. A mission-driven role offering autonomy and performance-based incentives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years' experience in hospice and/or home health marketing.
• At least 2 years in marketing leadership or management roles.
• Demonstrated success in creating and executing strategic marketing plans that drive growth.

Responsibilities

• Provide leadership and support to marketing liaisons across the state.
• Oversee training, onboarding, and ongoing development of outreach staff.
• Develop strategic marketing plans to meet growth targets and referral goals.
• Monitor market trends, competitors, and referral patterns to guide sales efforts.
• Maintain strong knowledge of hospice philosophy, compliance, and regulations.
• Collaborate with internal teams to align outreach with patient and partner needs.
• Ensure adherence to all applicable legal and regulatory requirements.

Skills

Leadership

Strategic marketing

Relationship building

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Job description

Our Company

Adoration Health

Overview

Office Location: Birmingham, AL Coverage area: Birmingham, Tuscaloosa, Anniston, and Gadsden

Schedule: FT; M-F

Are you a driven and compassionate leader with a passion for growing meaningful healthcare services? Adoration Hospice in Birmingham, AL is searching for a Director of Business Development to lead growth initiatives that help deliver quality end‑of‑life care to patients and families. Through purposeful marketing and relationship‑building, the Director of Business Development plays a key role in growing hospice services and fostering long‑term community trust and sustainability. If you're looking for a fulfilling role where your strategic vision and heart for service come together to grow compassionate end‑of‑life care,

How YOU will benefit

Make a meaningful impact by expanding access to compassionate end‑of‑life care

• Enjoy a mission-driven, supportive work environment
• Gain experience in sales, marketing, and team management
• Competitive salary with performance‑based incentives
• Autonomy and flexibility to lead strategic growth efforts in your community

As a Director of Business Development, You will:

• Provide leadership and support to marketing liaisons across the state
• Oversee training, onboarding, and ongoing development of outreach staff
• Develop strategic marketing plans to meet growth targets and referral goals
• Monitor market trends, competitors, and referral patterns to guide sales efforts
• Maintain strong knowledge of hospice philosophy, compliance, and regulations
• Collaborate with internal teams to align outreach with patient and partner needs
• Ensure adherence to all applicable legal and regulatory requirements

Benefits and Perks for You!

• Medical, Dental, Vision insurance
• Health Savings & Flexible Spending Accounts (up to $5,000 for childcare)
• Tuition discounts & reimbursement
• 401(k) with company match
• Generous PTO
• Mileage reimbursement
• Access to wellness and discount programs such as Noom, SkinIO (Virtual Skin Cancer Screening), childcare, gym memberships, pet insurance, travel and entertainment discounts and more!

*Benefits may vary by employment status

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum of 3 years' experience in hospice and/or home health marketing
• At least 2 years in marketing leadership or management roles
• Demonstrated success in creating and executing strategic marketing plans that drive growth

About our Line of Business

Adoration Health, an affiliate of BrightSpring Health Services, provides quality and compassionate services in the comfort of home, providing support for patients, families, and caregivers in their time of need. Adoration was formed to fill the need for a loving, community‑focused, caring organization. We empower patients to live with dignity, find a sense of fulfillment, and celebrate with their families a life well‑lived. Our employees and caregivers are proud to be a part of the Adoration team and the mission of our company. For more information, please visit www.adorationhealth.com. Follow us on Facebook and LinkedIn.