Hospice Growth Director

BrightSpring Health Services Corporation; Birmingham (AL); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

Health Savings & Flexible Spending (up

Tuition discounts & reimbursement

401(k) with company match

Generous PTO

Mileage reimbursement

Wellness and discount programs

Job summary

Adoration Health in Birmingham, AL is seeking a Director of Business Development to lead growth initiatives that deliver quality end‑of‑life care. You will drive strategy, expand outreach, and foster community trust to grow hospice services.

You will oversee marketing leadership, training, and state-wide outreach while aligning with regulatory requirements and patient needs. A mission-driven role offering autonomy and performance-based incentives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years' experience in hospice and/or home health marketing.
• At least 2 years in marketing leadership or management roles.
• Demonstrated success in creating and executing strategic marketing plans that drive growth.

Responsibilities

• Provide leadership and support to marketing liaisons across the state.
• Oversee training, onboarding, and ongoing development of outreach staff.
• Develop strategic marketing plans to meet growth targets and referral goals.
• Monitor market trends, competitors, and referral patterns to guide sales efforts.
• Maintain strong knowledge of hospice philosophy, compliance, and regulations.
• Collaborate with internal teams to align outreach with patient and partner needs.
• Ensure adherence to all applicable legal and regulatory requirements.

Skills

Leadership

Strategic marketing

Relationship building

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Job description

Adoration Health in Birmingham, AL is seeking a Director of Business Development to lead growth initiatives that deliver quality end‑of‑life care. You will drive strategy, expand outreach, and foster community trust to grow hospice services.

You will oversee marketing leadership, training, and state-wide outreach while aligning with regulatory requirements and patient needs. A mission-driven role offering autonomy and performance-based incentives.