Home Health Marketing Liaison: Relationship Builder & Growth

Pennant Group; Long Beach (CA); On-site; USD 80,000 - 95,000; Full time

Job summary

GrandCare Health Services in Southern California seeks a Community Liaison to cultivate relationships with physicians, discharge planners, case managers, social workers and other health care professionals who refer home health patients.

The role involves expanding the agency's market presence across North OC and the southern LA County border, negotiating service contracts with managed care organizations, and developing marketing plans to achieve volume targets.

Qualifications

• Bachelor's degree preferred in Marketing, Business Administration, or related field.
• Healthcare marketing management in home health operations a plus.
• Strong communication, negotiation, and public relations skills.

Responsibilities

• Develop and maintain relationships with physicians, discharge planners, case managers, social workers and other health care professionals.
• Identify patients suitable for home health services to grow the client base while ensuring quality care.
• Represent GrandCare Health Services at health fairs, community events, and civic activities.
• Create and execute a comprehensive marketing plan to meet budgeted volume projections.
• Collaborate with Operations to refine marketing techniques and monitor cost effectiveness.

Skills

Marketing

Public relations

Negotiation

Communication skills

Autonomy

Organization

Flexibility

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

GrandCare Health Services in Southern California seeks a Community Liaison to cultivate relationships with physicians, discharge planners, case managers, social workers and other health care professionals who refer home health patients.

The role involves expanding the agency's market presence across North OC and the southern LA County border, negotiating service contracts with managed care organizations, and developing marketing plans to achieve volume targets.