Community Liaison - Home Health

The Pennant Group; Torrance (CA); On-site; USD 80,000 - 95,000; Full time

Job summary

GrandCare Health Services seeks a Community Liaison to cultivate referral relationships and negotiate service contracts across Southern California, including Orange and LA counties. You will promote home health services, coordinate with physicians, discharge planners, and payers, and help grow patient volumes.

This role requires healthcare marketing experience, strong negotiation and communication skills, and the ability to work autonomously in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• Health care marketing management in home health care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Responsibilities

• Develops and maintains relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize home care services by regularly scheduling and conducting visits to those referral sources.
• Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations.
• Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees as requested.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Works with the Director of Operations to establish marketing techniques.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, and payer and patient perceptions of home health as a high quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of the home health markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the home health agency.
• Monitors and reports cost effectiveness of marketing efforts.

Skills

Marketing management

Negotiation

Public relations

Communication skills

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

**Community Liaison - Home Health****Company:** GrandCare Health Services **Coverage Area:** Orange County/LA County Border- Long Beach, Torrance, Whittier, West LA**Pay:** $80,000-$95,000/annual **plus incentive****Experience:** **Must come with current Home Health book of business****About Us**GrandCare Health Services is a leader in **post-surgical rehab**, delivering expert, compassionate care in the comfort of patients’ homes. We specialize in **orthopedic rehabilitation**, **home health physical therapy**, and **neuro rehab**, proudly serving Southern California with a commitment to dignity, respect, and patient well-being.Join a close-knit team focused on **patient outcomes**, **patient satisfaction**, and **professional growth**. Our clinicians specialize in **orthopedics**, **neurology**, and **pain management**, supported by tools and independence to help you thrive.**JOB SUMMARY**The Community Liaison is responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.**DUTIES & RESPONSIBILITIES*** The Community Liaison develops and maintains relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize home care services by regularly scheduling and conducting visits to those referral sources in order to assist in identifying those patients who may be appropriate for home health services thereby increasing the number of clients served by the agency/market.* Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations.* Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees as requested.* Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.* Works with the Director of Operations to establish marketing techniques.* Employs marketing and promotional initiatives to achieve budgetary volume projections.* Establishes and maintains positive working relationships with current and potential referral and payer sources.* Builds and monitors community, customer, and payer and patient perceptions of home health as a high quality provider of services.* Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.* Maintains comprehensive working knowledge of the home health markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.* Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.* Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the home health agency.* Monitors and reports cost effectiveness of marketing efforts.The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the Community Liaison. The employee may be requested to perform job-related tasks other than those stated in this description.**JOB REQUIREMENTS*** Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.* Health care marketing management in home health care operations.* Ability to market aggressively and deal tactfully with customers and the community.* Knowledge of corporate business management.* Demonstrates good communications skills, negotiation skills, and public relations skills.* Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.**Why GrandCare?**We’re part of the Cornerstone Group, with 75 agencies nationwide, but operate as a local team. Our culture is built on CAPLICO values:* Celebration* Accountability* Passion for Learning* Love One Another* Intelligent Risk Taking* Customer Second* Ownership**Apply today and join a team that’s redefining post-surgical care in Southern California!**