Community Liaison - Home Health

GrandCare Home Health West; Long Beach (CA); On-site; USD 80,000 - 95,000; Full time

Job summary

GrandCare Health Services in Southern California seeks a Community Liaison to cultivate relationships with physicians, discharge planners, case managers, social workers and other health care professionals who refer home health patients.

The role involves expanding the agency's market presence across North OC and the southern LA County border, negotiating service contracts with managed care organizations, and developing marketing plans to achieve volume targets.

Qualifications

• Bachelor's degree preferred in Marketing, Business Administration, or related field.
• Healthcare marketing management in home health operations a plus.
• Strong communication, negotiation, and public relations skills.

Responsibilities

• Develop and maintain relationships with physicians, discharge planners, case managers, social workers and other health care professionals.
• Identify patients suitable for home health services to grow the client base while ensuring quality care.
• Represent GrandCare Health Services at health fairs, community events, and civic activities.
• Create and execute a comprehensive marketing plan to meet budgeted volume projections.
• Collaborate with Operations to refine marketing techniques and monitor cost effectiveness.

Skills

Marketing

Public relations

Negotiation

Communication skills

Autonomy

Organization

Flexibility

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

Community Liaison - Home HealthCompany: GrandCare Health ServicesCoverage Area: North OC/Southern border of LA county. Approx: Anaheim to Long Beach/Torrance/South Bay/Whittier areasPay: $80,000-$95,000/annual plus incentiveExperience: Must come with current Home Health book of businessAbout UsGrandCare Health Services is a leader in post-surgical rehab, delivering expert, compassionate care in the comfort of patients’ homes. We specialize in orthopedic rehabilitation, home health physical therapy, and neuro rehab, proudly serving Southern California with a commitment to dignity, respect, and patient well-being.Join a close-knit team focused on patient outcomes, patient satisfaction, and professional growth. Our clinicians specialize in orthopedics, neurology, and pain management, supported by tools and independence to help you thrive.JOB SUMMARYThe Community Liaison is responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.DUTIES & RESPONSIBILITIESThe Community Liaison develops and maintains relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize home care services by regularly scheduling and conducting visits to those referral sources in order to assist in identifying those patients who may be appropriate for home health services thereby increasing the number of clients served by the agency/market.Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations.Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees as requested.Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.Works with the Director of Operations to establish marketing techniques.Employs marketing and promotional initiatives to achieve budgetary volume projections.Establishes and maintains positive working relationships with current and potential referral and payer sources.Builds and monitors community, customer, and payer and patient perceptions of home health as a high quality provider of services.Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.Maintains comprehensive working knowledge of the home health markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the home health agency.Monitors and reports cost effectiveness of marketing efforts.The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the Community Liaison. The employee may be requested to perform job-related tasks other than those stated in this description.JOB REQUIREMENTSBachelor's degree in Marketing, Business Administration, or related field preferred, but not required.Health care marketing management in home health care operations.Ability to market aggressively and deal tactfully with customers and the community.Knowledge of corporate business management.Demonstrates good communications skills, negotiation skills, and public relations skills.Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.Why GrandCare?We’re part of the Cornerstone Group, with 75 agencies nationwide, but operate as a local team. Our culture is built on CAPLICO values:CelebrationAccountabilityPassion for LearningLove One AnotherIntelligent Risk TakingCustomer SecondOwnershipApply today and join a team that’s redefining post-surgical care in Southern California!The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.