Home Health Community Liaison - Growth & Partnerships

The Pennant Group; Torrance (CA); On-site; USD 80,000 - 95,000; Full time

Job summary

GrandCare Health Services seeks a Community Liaison to cultivate referral relationships and negotiate service contracts across Southern California, including Orange and LA counties. You will promote home health services, coordinate with physicians, discharge planners, and payers, and help grow patient volumes.

This role requires healthcare marketing experience, strong negotiation and communication skills, and the ability to work autonomously in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• Health care marketing management in home health care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Responsibilities

• Develops and maintains relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize home care services by regularly scheduling and conducting visits to those referral sources.
• Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations.
• Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees as requested.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Works with the Director of Operations to establish marketing techniques.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, and payer and patient perceptions of home health as a high quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of the home health markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the home health agency.
• Monitors and reports cost effectiveness of marketing efforts.

Skills

Marketing management

Negotiation

Public relations

Communication skills

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

GrandCare Health Services seeks a Community Liaison to cultivate referral relationships and negotiate service contracts across Southern California, including Orange and LA counties. You will promote home health services, coordinate with physicians, discharge planners, and payers, and help grow patient volumes.

This role requires healthcare marketing experience, strong negotiation and communication skills, and the ability to work autonomously in a fast-paced environment.