Home Care Growth & Operations Lead

Serenity Home Healthcare Inc.; Saint Paul (MN); Presencial; USD 37.000 - 41.000; Jornada completa

Descripción de la vacante

Serenity Home Healthcare Inc. in Minnesota seeks a Business Development Manager to oversee daily operations and front desk activities while driving growth through strategic marketing and outreach efforts.

You will coordinate campaigns, analyze market data, and support sales initiatives across channels. The role combines business development with office management, contributing to revenue growth and market expansion.

Formación

• Bachelor’s degree preferred in business or marketing.
• Experience in business development and office management.
• Strong analytical and strategic thinking.
• Excellent written and verbal communication.

Responsabilidades

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze client insights, workforce trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
• Collaborate with Business Management Representatives to test and evolve tactics to nurture leads.
• Develop creative briefs and guide creative direction for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring alignment of communications and messaging.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide additional sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives through tracking and analysis, optimizing accordingly.
• Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets.
• Assist with community outreach for recruitment purposes.
• Conduct introductory presentations and welcoming events for new or existing partners/entities.
• Deliver company souvenirs to contracted partners/entities.
• Perform other job-related duties as assigned.

Conocimientos

Organizational skills

Leadership

Communication

MS Office proficiency

Multitasking

Payroll experience

Educación

Bachelor’s degree in Business Administration

Herramientas

Microsoft Office

Descripción del empleo

Serenity Home Healthcare Inc. in Minnesota seeks a Business Development Manager to oversee daily operations and front desk activities while driving growth through strategic marketing and outreach efforts.

You will coordinate campaigns, analyze market data, and support sales initiatives across channels. The role combines business development with office management, contributing to revenue growth and market expansion.