Higher-Ed Google Ads Specialist — Part-Time Growth & Conversions

Carnegie Mellon University; Pittsburgh (Allegheny County); On-site; USD 28,000 - 55,000; Part time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Retirement benefits

Tuition benefits

Paid time off

Life insurance

Transit pass

Family support services

Fitness center access

Job summary

Carnegie Mellon University is seeking a Digital Marketing Specialist to design, launch, and optimize paid Google advertising campaigns aimed at increasing applications to master’s programs in Civil & Environmental Engineering. This is a part-time, on-site opportunity through Temporary Employment Services (TES) in Pittsburgh.

You will develop targeted campaigns, conduct keyword research, and optimize landing pages to improve conversions, with GA4 tracking and regular performance reporting.

Qualifications

• Bachelor’s degree required; combined education/experience may be considered.
• Demonstrated experience managing Google Ads campaigns, preferably in higher education or graduate recruitment.
• Strong knowledge of Google Ads, Google Analytics, keyword targeting, and conversion optimization.
• Ability to work independently, manage advertising budgets, and demonstrate measurable results.
• Google Ads certification preferred.

Responsibilities

• Develop and manage targeted Google Search advertising campaigns to attract prospective master's students.
• Conduct keyword research and identify high-intent audiences interested in graduate engineering education.
• Write compelling ad copy and optimize landing pages to increase conversions.
• Monitor campaign performance, optimize spending, and improve conversion rates.
• Implement conversion tracking using Google Ads and GA4.
• Provide regular performance reports focused on qualified leads, application starts, and completed applications.

Skills

Google Ads

GA4 Analytics

Campaign optimization

Education

Bachelor’s degree

Tools

Google Ads

Google Analytics

Job description

Carnegie Mellon University is seeking a Digital Marketing Specialist to design, launch, and optimize paid Google advertising campaigns aimed at increasing applications to master’s programs in Civil & Environmental Engineering. This is a part-time, on-site opportunity through Temporary Employment Services (TES) in Pittsburgh.

You will develop targeted campaigns, conduct keyword research, and optimize landing pages to improve conversions, with GA4 tracking and regular performance reporting.