Temporary Part-Time Digital Marketing Specialist

Carnegie Mellon University; Pittsburgh (Allegheny County); On-site; USD 28,000 - 55,000; Part time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Retirement benefits

Tuition benefits

Paid time off

Life insurance

Transit pass

Family support services

Fitness center access

Job summary

Carnegie Mellon University is seeking a Digital Marketing Specialist to design, launch, and optimize paid Google advertising campaigns aimed at increasing applications to master’s programs in Civil & Environmental Engineering. This is a part-time, on-site opportunity through Temporary Employment Services (TES) in Pittsburgh.

You will develop targeted campaigns, conduct keyword research, and optimize landing pages to improve conversions, with GA4 tracking and regular performance reporting.

Qualifications

• Bachelor’s degree required; combined education/experience may be considered.
• Demonstrated experience managing Google Ads campaigns, preferably in higher education or graduate recruitment.
• Strong knowledge of Google Ads, Google Analytics, keyword targeting, and conversion optimization.
• Ability to work independently, manage advertising budgets, and demonstrate measurable results.
• Google Ads certification preferred.

Responsibilities

• Develop and manage targeted Google Search advertising campaigns to attract prospective master's students.
• Conduct keyword research and identify high-intent audiences interested in graduate engineering education.
• Write compelling ad copy and optimize landing pages to increase conversions.
• Monitor campaign performance, optimize spending, and improve conversion rates.
• Implement conversion tracking using Google Ads and GA4.
• Provide regular performance reports focused on qualified leads, application starts, and completed applications.

Skills

Google Ads

GA4 Analytics

Campaign optimization

Education

Bachelor’s degree

Tools

Google Ads

Google Analytics

Job description

Are you searching for an outstanding opportunity to gain hands-on experience and develop new skills at a world-class research university? At Carnegie Mellon University, our Temporary Employment Services (TES) acts as a trusted resource for departments across the campus, providing you with the chance to showcase your expertise in a collaborative and professional environment! We take pride in offering full-time temporary positions that provide:

• Valuable on-the-job training and applied experience in financial and administrative operations.
• Comprehensive benefits packages that support your well-being.
• A clear pathway for long-term career growth within our community.

We are seeking an experienced Temporary Part-Time Digital Marketing Specialist to help design, launch, and optimize paid Google advertising campaigns aimed at increasing applications to our master's degree programs in Civil & Environmental Engineering at Carnegie Mellon University.

Core Responsibilities:

• Develop and manage targeted Google Search advertising campaigns to attract prospective master's students.
• Conduct keyword research and identify high-intent audiences interested in graduate engineering education.
• Write compelling ad copy and recommend improvements to landing pages to increase conversions.
• Monitor campaign performance, optimize spending, and improve conversion rates.
• Implement conversion tracking using Google Ads and Google Analytics (GA4).
• Provide regular performance reports focused on qualified leads, application starts, and completed applications.

Qualifications:

• Bachelor’s degree required; a combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.
• Demonstrated experience managing successful Google Ads campaigns, preferably in higher education or graduate student recruitment.
• Strong knowledge of Google Ads, Google Analytics, keyword targeting, and conversion optimization.
• Ability to work independently, manage advertising budgets, and demonstrate measurable results.
• Google Ads certification preferred.

Requirement:

• Successful completion of a background check.

Additional information:

Sponsorship: Applicants for this position must be currently legally authorized to work for CMU in the United States. CMU will not sponsor or take over the sponsorship of an employment visa for this opportunity. Carnegie Mellon is not a qualifying employer for the STEM OPT benefit: only the 12-month OPT may be used to work at Carnegie Mellon.

Benefits:

• comprehensive medical, prescription, dental, and vision insurance
• generous retirement savings program with employer contributions
• tuition benefits
• ample paid time off and observed holidays
• life and accidental death and disability insurance
• free Pittsburgh Regional Transit bus pass
• Family Concierge Team to help navigate childcare needs
• fitness center access

At Carnegie Mellon, we value the whole package when extending offers of employment. Beyond credentials, we evaluate the role and responsibilities, your valuable work experience, and the knowledge gained through education and training. We appreciate your unique skills and the perspective you bring. Your journey with us is about more than just a job; it’s about finding the perfect fit for your professional growth and personal aspirations.

Location

Pittsburgh, PA

Job Function

TES

Position Type

Staff – Regular

Full Time/Part time

Part time

Pay Basis

Hourly

Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran.