Digital Marketing Specialist Google Ads for Grad Programs

Carnegie Mellon University; Pittsburgh (Allegheny County); On-site; USD 30,000 - 48,000; Part time

Benefits offered by this job

Free Pittsburgh Regional Transit bus

Family Concierge Team

Fitness center access

Job summary

Carnegie Mellon University is seeking a Temporary Part-Time Digital Marketing Specialist in Pittsburgh to design, launch, and optimize Google Ads campaigns for master's program recruitment in Civil & Environmental Engineering.

Responsibilities include keyword research, compelling ad copy, landing-page optimization, conversion tracking with GA4, and regular performance reporting focused on leads and applications.

Qualifications

• Bachelor’s degree required; combination of education and relevant experience may be considered.
• Demonstrated experience managing Google Ads campaigns, preferably in higher education.
• Strong knowledge of Google Ads, GA4, keyword targeting, and conversion optimization.
• Ability to work independently, manage advertising budgets, and demonstrate measurable results.
• Google Ads certification preferred.

Responsibilities

• Develop and manage targeted Google Search advertising campaigns to attract prospective master's students.
• Conduct keyword research and identify high-intent audiences interested in graduate engineering education.
• Write compelling ad copy and recommend landing-page improvements to increase conversions.
• Monitor campaign performance, optimize spending, and improve conversion rates.
• Implement conversion tracking using Google Ads and GA4.
• Provide regular performance reports focused on qualified leads, application starts, and completed applications.

Skills

Google Ads

GA4

Keyword research

Campaign optimization

Ad copywriting

Budgets

Education

Bachelor's degree

Tools

Google Ads

GA4

Google Ads Editor

Job description

Carnegie Mellon University is seeking a Temporary Part-Time Digital Marketing Specialist in Pittsburgh to design, launch, and optimize Google Ads campaigns for master's program recruitment in Civil & Environmental Engineering.

Responsibilities include keyword research, compelling ad copy, landing-page optimization, conversion tracking with GA4, and regular performance reporting focused on leads and applications.