Part-Time Google Ads Specialist — Higher Ed Recruitment

Carnegie Mellon University; Pittsburgh (Allegheny County); On-site; USD 30,000 - 48,000; Part time

Benefits offered by this job

Free Pittsburgh Regional Transit bus

Family Concierge Team access

Fitness center access

Tuition benefits

Job summary

Carnegie Mellon University seeks a Part-Time Google Ads / Digital Marketing Specialist to design, launch, and optimize paid Google campaigns aimed at increasing applications to master’s programs in Civil & Environmental Engineering.

The role requires a Bachelor's degree with proven Google Ads experience, knowledge of GA4, and budget management. This position is based in Pittsburgh and offers comprehensive benefits to eligible employees, including tuition and paid leave.

Qualifications

• Bachelor’s degree required; combination of education and relevant experience may be considered.
• Demonstrated experience managing Google Ads campaigns, preferably in higher education or graduate recruitment.
• Strong knowledge of Google Ads, Google Analytics, keyword targeting, and conversion optimization.
• Ability to work independently, manage advertising budgets, and demonstrate measurable results.
• Google Ads certification preferred.

Responsibilities

• Develop and manage targeted Google Search advertising campaigns to attract prospective master’s students.
• Conduct keyword research and identify high-intent audiences for graduate engineering education.
• Write compelling ad copy and optimize landing pages to increase conversions.
• Monitor campaign performance, optimize spending, and improve conversion rates.
• Implement conversion tracking using Google Ads and GA4.
• Provide regular performance reports focused on qualified leads, application starts, and completed applications.

Skills

Google Ads

Google Analytics

Budget management

Independent work

Certification

Education

Bachelor’s degree

Job description

Carnegie Mellon University seeks a Part-Time Google Ads / Digital Marketing Specialist to design, launch, and optimize paid Google campaigns aimed at increasing applications to master’s programs in Civil & Environmental Engineering.

The role requires a Bachelor's degree with proven Google Ads experience, knowledge of GA4, and budget management. This position is based in Pittsburgh and offers comprehensive benefits to eligible employees, including tuition and paid leave.