High-Impact Paid Search Manager

Harry and David, LLC; Atlanta, Northern (GA, KY); Híbrido; USD 90 000 - 130 000; Tempo integral

Resumo da oferta

1-800-FLOWERS.COM, INC is seeking a Paid Media Manager to own paid search strategy across brands. You'll optimize Google Ads and Microsoft Advertising, drive growth, and partner with Analytics, Product, and IT to improve attribution and tracking.

You will lead bidding strategies, testing, and budget allocation to maximize ROAS while delivering measurable revenue growth and customer acquisition for a leading CPG retailer.

Qualificações

• 4+ years of hands-on Paid Search or SEM experience.
• Experience in retail, e-commerce, or performance-driven environments.
• Proven success managing substantial paid search budgets and ambitious goals.
• Strong knowledge of Google Ads, including Performance Max and Shopping.

Responsabilidades

• Own strategy, execution, optimization, and measurement of paid search and shopping campaigns across Google Ads and Microsoft Advertising.
• Lead day-to-day optimization of Search, Shopping, Performance Max, remarketing and emerging search formats.
• Forecast outcomes, monitor performance, and allocate budget to maximize growth and efficiency.
• Apply manual and automated bidding strategies to meet business objectives and scale results.
• Analyze ROAS, ROI, CPA, CTR, conversion rate, revenue, and impression share to derive insights.
• Design a testing roadmap for bidding, ad copy, audiences, and landing pages.
• Collaborate with Analytics, Product, Development, and IT to improve attribution and tracking.

Conhecimentos

Paid Search

Google Ads

Performance Max

Campaign optimization

Analytics

Ferramentas

Google Analytics

Google Sheets

Excel

Adobe Analytics

SQL

Descrição da oferta de emprego

1-800-FLOWERS.COM, INC is seeking a Paid Media Manager to own paid search strategy across brands. You'll optimize Google Ads and Microsoft Advertising, drive growth, and partner with Analytics, Product, and IT to improve attribution and tracking.

You will lead bidding strategies, testing, and budget allocation to maximize ROAS while delivering measurable revenue growth and customer acquisition for a leading CPG retailer.