Data-Driven Paid Media Manager, SEM

1-800-FLOWERS.COM, INC.; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health and wellness programs

Employee discounts

Professional development opportunities

Retirement benefits

Paid time off

Job summary

1-800-Flowers.com, INC. seeks a Paid Media Manager specializing in Search Engine Marketing to own and optimize large-scale paid search programs across multiple brands.

You will drive growth by leveraging Performance Max, Shopping, and Smart Bidding while collaborating with Analytics, Product, Technology, and Marketing teams. You will forecast outcomes, allocate budgets strategically, and implement testing roadmaps across bidding strategies, ad copy, and audience segmentation.

Qualifications

• 4+ years of hands-on Paid Search or SEM experience.
• Experience in retail, e-commerce, direct-to-consumer, marketplace, or other performance-driven environments.
• Proven success managing substantial paid search budgets and optimizing performance against aggressive growth goals.
• Deep expertise in Google Ads, including Performance Max, Shopping, Smart Bidding, audience strategies, and campaign optimization.
• Experience managing both manual and automated bidding strategies across multiple brands, product categories, or business units.
• Strong analytical and problem-solving skills with the ability to transform complex performance data into clear business recommendations.
• Advanced Excel or Google Sheets skills; experience with Google Analytics, Adobe Analytics, Sigma, or SQL is a plus.
• A self-directed, curious, detail-oriented approach with the ability to move seamlessly between strategic planning and hands-on execution.

Responsibilities

• Lead day-to-day optimization of paid search and shopping programs, including Search, Shopping, Performance Max, Dynamic Search Ads, remarketing, and emerging search formats.
• Manage significant paid search investments, monitor performance, forecast outcomes, and allocate budget strategically to maximize growth and efficiency.
• Utilize both manual and automated bidding strategies to achieve business objectives, improve efficiency, and scale results.
• Analyze key performance metrics including ROAS, ROI, CPA, CTR, conversion rate, revenue, and impression share to uncover actionable insights.
• Design and execute a robust testing roadmap across bidding strategies, ad copy, audiences, landing pages, segmentation approaches, and new platform capabilities.
• Partner with Analytics, Data Science, Product, Development, and IT teams to improve attribution, conversion tracking, audience integration, and overall marketing effectiveness.
• Leverage AI, automation, scripts, and advanced tools to increase scalability and operational efficiency.
• Present performance insights and strategic recommendations to leadership and key business stakeholders.

Skills

Paid Search

Analytics

Budget management

Strategic thinking

Tools

Google Ads

Google Analytics

Adobe Analytics

SQL

Excel/Sheets

Job description

1-800-Flowers.com, INC. seeks a Paid Media Manager specializing in Search Engine Marketing to own and optimize large-scale paid search programs across multiple brands.

You will drive growth by leveraging Performance Max, Shopping, and Smart Bidding while collaborating with Analytics, Product, Technology, and Marketing teams. You will forecast outcomes, allocate budgets strategically, and implement testing roadmaps across bidding strategies, ad copy, and audience segmentation.